You can see many people used to ask questions like; what are SEO techniques? What is the best SEO strategy plan? What is off page SEO techniques? What are some SEO best practices? What are the most important elements of SEO? What are the types of SEO? And so on.
A recent survey says that the SEO tricks implemented earlier in 2015-2016 which took your page at top of the search ranking are now outdated. You are not going to get the same advantage as that of before by using those old tricks. Going online is not sufficient enough to get the attention of people. Also, all kinds of professionalism that you do on your website worths nothing unless you follow advanced SEO strategies and techniques. By implementing the latest SEO strategies, your website begins to display in the first pages of Google’s search result rankings. After your website starts indexing in top Google search results, your website will get more attention and visibility. This leads you to more connections, more interaction, more traffic, more deals and eventually, more money.
There is a lot of research and trials needed to stay on top of SEO these days. Google algorithms are constantly changing and you should always keep yourselves up to date. A little bit of trials could make you an expert in SEO. You should also be patient and have to keep yourself calm just to get maximum results from your efforts.
Just for your info, there are tons of techniques and strategies that are shared over and over again. Also, there are a couple of creative and unique tricks that were not discussed but could be more effective. In this article, I'm going to provide you with the information about the current SEO techniques and strategies working effectively and definitely, you will get maximum advantages from them.
Also, if you haven’t read '9 Tips on How To Do Keyword Research & Analysis For Better SEO To Drive Search Traffic | Beginners Guide', I highly recommend checking it out after reading this page.
7 Most Effective SEO Techniques & Strategies That Still Work In 2020As you see, the search engine optimization (SEO) is developing on regular improvement as per the search engines requirements; by means of Google Panda updates, but the basic ideas have remained as it was. If you want to get higher search ranking and increase domain authority fast you need to keep building high-quality content, regularly not only get the authority positions in your niche but also to fight against your competitors.
Online publishers especially bloggers required to remain aware of the growing trends to evolve and updating themselves with the requirements of Google, Yahoo & Bing search engines.
Listed 7 SEO strategies and techniques that will work all the time:
1. Blogging: Content & search engine success factor.Improve SEO Ranking - Blogging is the best way not only to share your expertise, knowledge but also to connect with your readers.
Moreover, from a business point of view, blogging can help you build your brand reputation and help to build your targeted customers. In simple words, the blogging formula is to publish the most trending articles that your audience get engaged, would like to read & share, thus building backlinks back to your blog or website and ultimately you will see the increasing website traffic.
You could also implement a strategy where you will have another personal blog and which will link your users back to your primary website. However, in both the cases, your writing skills should be interactive and in a conversational manner. Always try to stay connected with your viewers or readers just to fulfill their needs or solve their problems.
Your writing skills will help you publish the information about the products or services that you offer. Making the content unique, catchy, interactive, talkative, etc. will have a positive impact on the style of your website. Here I would suggest you read my recent page; 20 Professional SEO Copywriting Tips for Writing influential Web Pages | Content Writing Once your viewers come to know about how easily you solve their problems just by reading the article, they will start sharing your information with their friends or buddies and this will give you more views.
If you are blogging for a long time and now you have multiple authors work for you, you should line up your authors in such a way that, they will start publishing things that are based upon needs and interests of your viewers. This will help your site to increase targeted audience traffic.
Many successful bloggers follow a particular schedule. They maintain consistent frequency in publishing the content on their website. You should also follow such standard and approved strategies. You should also make sure that your viewers are aware of your schedule and you should stick to that as well. You don't need to publish articles daily or weekly. There should be a timetable should be followed while publishing the information. This will allow even Google to analyze how systematically you publish the articles by following a particular process.
Another suggestion is that you should try to publish content based upon events, themes, activities, etc. which are happening around the world. This will help you make your site trendy. The more the trendy your site is, the more viewers you will get. So should always plan to stay tuned with the latest or breaking news happening around your blogging niche so that you won't be kicked out from the flow.
Also read: ULTIMATE GUIDE: What is Blog? Blogging? Blogger? How to Start A Successful Blog
2. SEO expert reviews: Actionable small business SEO technique.We all know that there should be some newbies and some experienced people in every field. Likewise, in blogging, you will find some teachers and some learners. you should always seek advice and sometimes other people may seek your advice too. Everybody needs content, connections, interaction, collaboration, etc. So do not limit yourselves to some extent. Expand your area by offering services through interviews.
Try to focus on website owners who are willing to make connections with you. Schedule interviews with those people who are interested to learn from you or with those who are interested to teach you. This is one of the rapidly growing and an effective technique in SEO. This will boost your connections and leads to increase your traffic. Also, by doing these learnings, your post with a new point-of-view will help you generate more traffic within your niche.
Related; On-Page SEO Checklist & Techniques That'll Rank You TOP in SERP
The most important thing we need to keep in mind is that you should share the information which will help others. Always focus on sharing the information of interest. The content has to be valuable to your readers. Your expertise will be shown if you understand your reader's problem and solve them quickly. Your precise solution offerings will make your readers stay connected with you and force them to share your content further.
3. Guest blogging for SEO & link building.Guest blogging is one of the most used strategies, it gives efficient results if the blog selected for guest blogging is similar to that of your subject. So this is one of primary thing to find out correct content for a guest post which is related to your niche.
Use of Guest blogging is a nice move to boost the SEO of the content. This also helps to improve the page authority (PA) and domain authority (DA) within that particular niche too.
If you could implement guest blogging more 'carefully', you will be an expert in marketing strategy for guest bloggers and for publishers as well. If you notice, I intentionally mentioned a word here - 'carefully' and this is because unwanted or spammy guest posting may lead to spoiling your online identity. People misinterpret this technique and they tend to stuff junky posts with links back to their site.
Effect use of guest blogging is the best way to develop a successful blog. There are a couple of advantages of Guest Blogging, I've listed them below:
- Get targeted audience and quality traffic.
- Build and enhance domain authority.
- The more you write for others, the more connections you get.
- Generates quality backlinks.
- Enhance search engine ranking and many more.
You may like to learn more on Guest Blogging then check; 25 Benefits of Guest Blogging | Why It’s Important for Better SEO | Build Website Traffic
4. Infographics: Boost SEO and build backlinks.For improving SEO ranking, an infographic is next best SEO marketing techniques.
As we are all aware that, pictures speak more than written words. It is the best way to showcase and summarize information of your content. You can use graphs, charts, text, shapes etc. to create infographics.
Though infographics look a simple step of the process, this could be a great weapon in content marketing. Quality use of infographics will engage more readers.
There are reasons why infographics are treated as an important tool:
1. It's a human tendency where an impact of a simple image is more than 1000 words write-up.
2. Not everybody likes video or audio, graphics speak more and it can be taken from all senses.
3. It helps to generate quality backlinks if you could embed code in your infographics.
Check 15 Ways To Quickly Improve SEO Ranking  That'll Generate Huge Traffic To Your Site
Related; 101 SEO Tips and Tricks For Ranking Higher in Google Search Results | Top SEO Tips
5. Follow the leader.Following someone is a good option and you won't do the same mistakes again. This is a definite technique to find a way to be at the top. But you should understand who you are following.
The site is currently at the top in your niche is not won that position quickly. They follow many ways to climb that high. You should learn what they did and then you should not make SEO mistakes that they made.
As I mentioned above, Guest blogging is necessary for SEO. So, to follow someone, you should search for similar websites which are related to your niche and start making use of guest blogging technique which will help you increase backlinks. Viewers from the top-ranking website within your niche may strive to find a way to your site.
You must check; [Infographics] Top 10 Novice SEO Mistakes You Should Avoid & Correct
6. Mobile friendly website.Nowadays, everyone using smartphones for all their needs. For any simple confusion, they open Google and search for the solution.
In mid-year, Google announces a change in their search algorithm. The algorithm boosts search result ranking for those websites which are mobile-friendly. You never know where your readers may land on your site. It could be their desktop, laptop, mobile or tablet, etc. So in order to be visible in this market, you should make your website mobile-friendly.
In today's day, there is a wide range of mobile phones with various screen sizes. I would say, making your site mobile friendly is must; it should be responsive and adjustive to any kind of resolution.
I hope following articles may help you with that;
- Making Blogger Responsive Mobile-friendly Template Design
- 10 Best Mobile-Friendly Test Tools List & Website Testing Sites
7. Use of social media SEO.To be honest, if you are new in this blogging industry, it is difficult to get a good ranking in Google search results. Since you are new, your domain authority and contacts are very less. But I'm not here to demotivate you. You should make use of social media as an effective weapon to reach to the wider audience.
Social media is a great platform to gain more credibility and traffic in a quicker way.
I am not just going to suggest making use of Facebook, Twitter, Instagram or Pinterest, etc. to share your content. But I would also prefer to highlight other platforms like Slideshare, LinkedIn, Quora, StackOverflow and so on where quality content is expected to share with an audience. These platforms will give you an opportunity to improve your Google search rankings, as well as build quality followings within a short time span.
Check 10 Best Social Media Marketing Strategy Tips
Bottom LineThough these techniques require more effort than standard keyword research and link building tricks, they are incredibly effective. I would say, these SEO techniques are easiest to implement, you just have to be patient for getting better results.
Anyways, I’m sure above mentioned techniques and strategies will help you in SEO.
If you are happy with this information or wanted to suggest something apart from the above points, feel free to use below comment section below to get in touch with me anytime. Happy to hear from you.
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