Marketing people used to search for what is the lead response time? How can email marketing help businesses engage their leads? Why your lead response time is destroying your business? What are best practices for lead response management? What are the IMP things to do for faster lead response time? And so on...
To know how email marketing and email lead generation helps in the acceleration of lead response time you first must know, why is email marketing so important? Here in this article, we will provide you a step by step detailed explanation on how it works and what other benefits can it bring to your business like social marketing automation.
According to research, 34% of the world population uses email which makes a figure of 2.5 billion people and this figure is expected to increase to 2.8 billion in the coming two years. The reason why we are mentioning this lead response management study research is that we must emphasize on email marketing.
You see, a huge amount of people is using emails and in the age, almost everyone has an email address. You daily get many HTML emails and I am sure you do read all of them, get inspired by them and then you move towards the other emails. So, in short, email is a huge part of our lives and so the best example of marketing automation systems.
In the previous article I was talking about; 15 Formulas: How to Use Facebook To Drive Traffic to Your Business Website that help you not for generating targeted traffic but also active subscribers and so the loyal customers. But today, the topic is somewhat different but the purpose is the same to make more sales, more profit by accelerating lead response time using email marketing effectively.
Benefits of email marketingNow, you might have realized a bit about the importance of emails so let’s skip to the actual topic which is “Email marketing”. Email marketing is one of the best ways through which you can grow your business and interact with your customers. The interactive email marketing is undeniably the best way to convert people into members and your customers into your supporters and then obviously next comes the word of mouth which also plays an extremely important role.
Furthermore, email marketing comes with so many benefits and advantages that one can simply not ignore: For example:
- It is cost effective.
- It is measurable.
- It creates brand awareness like nothing else.
- It creates a friendly relationship between you and your customer.
- It is easy to access.
- It is shareable and there is absolutely no disadvantage to it.
Here we have mentioned the basic benefits of email marketing whereas there are several other benefits that you can attain from email marketing. We do know that social media marketing also plays an important role in social marketing automation and is a very good platform to create brand awareness but let’s face the fact that email marketing is awesome and the best among all the other marketing tactics.
Done with explaining what email marketing is and how it benefits, now let’s skip to the part where we will explain, how it helps in accelerating lead response time.
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How email marketing accelerates lead response time
What is Lead Response?The lead response is basically when a lead tries to initiate contact with your business and the lead response time is the time in which you respond to that initiated lead. There are certain factors due to which people lose those leads due to replying late. The late reply can be caused due to the unavailability of the leading response managers, geographical error or other timing gaps between different countries or regions. Now, it’s quite simple to understand lead response management study, the faster you reply to your leads, the more customers you make. And if you want to have a meaningful conversation with your customer then you should reply to the lead within the first hour of its initiation.
If you want to guarantee your stay in business then the most important thing that you must do as a business owner is to generate leads for your company. Leads are intimately and directly connected to profits. In short, the benefits and advantages that leads come with are unquestionable.
It is just like a cycle, we do business to get profit, profit comes from sales and sales are initiated by leads and if there is no lead then all the cycle goes reverse and wrong. Therefore, if you are planning to start a business or already have started one then focus on your lead generation first and then look for something else within your business.
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The role of email marketing in accelerating lead response timeYou see, leads are just the result of the promotion. The more you promote your businesses the more leads will be generated and your sales will ultimately rise to a whole another level. Isn’t it like a dream come true? Well, if yes then let’s tell you the most important and best way to generate those leads and accelerate the lead response time.
Business process automation - Email marketing is again the best solution to it and none can deny the power of email marketing in lead generation. You might be wondering why did we choose email to be the best whereas there is plenty of other promotion and brand awareness means online. Well, the answer is quite simple, email marketing is targeted, you chose yourself about the target market of your brand according to the demographics, and location, etc. Here you make sure that the audience which you are trying to communicate with is highly interested in what you are selling or offering.
Your time is precious and with email marketing, you save a big deal of your time because you do not contact the non-target market. You get qualified leads delivered directly to your sales force and you also get greater lead conversions from free web offers. If you are properly marketing your brand via email then get ready to have your lead response time accelerated.
Have you heard of the term marketing automation?Well, we hope you did because the email automation can seriously be of great help to you in accelerating your lead response time. An automated program can send a catchy and well-written response to many leads at a single time. It solidifies the initial relationship and keeps nurturing the lead in subsequent communications. So, we told you the right thing that email marketing is just the best and guess what we were totally right.
Make sure that you select the best social marketing automation program and you will get to see the results out of it. Now comes the lead alerts, it is an essential tool that can help your company on becoming extremely quick in sending a response to the interested party. This tool personalizes your communication and it makes the communication timely. Email marketing is no doubt becoming very common among marketers as they know that it is the only profound way to generate leads and create brand awareness.
We tried to sum up everything in this article to give you proper knowledge on the topic and yet If you have any queries or questions then feel free to ask. We surely will try to answer all your questions in a more effective way and we will make sure that you are totally satisfied.