However, the SEO process for nonprofit organizations tends to be a tad bit trickier. To present your organization’s website and the cause you are working on in front of the people who are looking for support, you can mold the content accordingly to reach out to the target audience.
Search engine optimization (SEO) is about getting your website to feature as high as possible in the results and rankings for a set of specific keywords or phrases that are relevant to your line of work. So optimizing is really important for letting the search engines decipher your importance.
Now there are certain practices that nonprofit organizations need to carry out to ensure that their SEO strategy produces favorable results and are reaching out to the right people. Some such significant aspects include creating relevant content for your target audience, conduct proper keyword research and build up a strategy based on your observations, etc. Also, you need to make sure that the website is prepared before you research any kind of SEO strategy. Additionally, you have to put in place a strategy for backlinking as well, and also take care of the conversion rates of the visitors by designing the website accordingly.
SEO heavily depends on the collection of data and offers key insights from it. So to ensure you are deriving the accurate data of the whole process, there are several tools that you can. For instance, you’ll need to be acquainted with Google Analytics or the Bing Webmaster Tools. Also, it’s crucial to note that adopting the SEO process for your website, demands your commitment. Ultimately it’s a long-term process, and you need to keep at it to see significant results in the future. So even though it’s going to take up a great deal of your time and energy, you can be sure that this investment will be worth it when the results start becoming evident.
7 Pro Tips On SEO For Nonprofit Organizations That Ensures Greater VisibilityThere can be no greater tragedy than knowing that your website hasn’t had a lot of visibility even after putting together the best of designs, plugins, and layout. If you run a nonprofit organization, you champion a cause that would strike a chord with millions of people, yet the number of visitors on your website is negligible.
Considering the nature of your organizations, you cannot always hope to have the monetary resources or budget to market your website properly, so driving traffic and convincing your visitors is the only things that are in your control. This is when SEO (Search Engine Optimization) proves to be your lifeline.
An impactful SEO strategy for a nonprofit organization can present a favorable outcome. What’s more, the SEO tactics can be implemented at lower expenses than traditional marketing strategies, adopted in the past. This makes it the perfect process to have a wider reach and have passive systems proactively roping in prospective donors while keeping the expenses to a minimum.
1. Popular keywords always have the edge over authentic creative terms
|Keywords Are So Important for SEO Optimization|
Choosing creative and unique keywords could be great.
Infusing creativity in your SEO process can be fun and appealing to your audience. Now you might often feel eager to use a unique term that would help people to relate to your nonprofit organization.
Most non-profit organizations function on limited monetary resources and funds, and by selecting a term that no one has used before, chances are your content will never pop up on the first few pages of search engine results. And this would automatically prevent your website from reaching out on a plethora of potential supporters on the web.
You must check; 5 Reasons, Why Keywords Are So Important for SEO Optimization
2. Put a proper keyword strategy in place
|Proper keyword strategy|
Stating the objective of the organization and its mission will not be sufficient. You need to employ keywords that cater to the appropriate audience to your site. If the keywords you want to include are already taken by prominent organizations, you have to use your creativity and explore the long-tail keywords, which are phrases that visitors would possibly utilize while seeking out the kind of information you present. You may also like to know; LSI Keywords: How To Boost Onpage SEO For Ranking & Traffic | Keyword Optimization that will help you to know more about using the long-tail keywords.
Also, it will be wise for you to monitor whether the keywords you’ve selected are trending so that your SEO strategy doesn’t backfire in the future. If the phrases you plan to use are towards the bottom of the list of trending topics, this means that the number of people conducting searches using the keywords is gradually lessening. Under such circumstances, you should try to explore a different set of keywords. Also, make sure to go through Google Trends to keep track of the trending topics, and also how your keywords are trending.
It’s already been established countless times that Google puts a great deal of significance on the quality and relevance of the content. So, you must prepare your content keeping this aspect in mind.
Beautifully written sentences that also include your keywords to come across as more appealing to the audience and allow the search engines to drive the appropriate set of audience for your site. So, creating remarkable, coherent content should always be your objective. If you need help generating the right set of keywords for your website, there are a multitude of tools that assist you to find the most appropriate keywords. Some of those tools are Google Adwords Keyword Planner (Adword account required), Ubersuggest, Wordstream Free Keyword Tool, etc.
As a professional, you must know; 15 Ways How To Write An Effective Blog Post | Content Writing Tips
3. Put together a foolproof strategy for backlinkingIncluding external links from other (preferably recognized) organizations can provide a major boost for your SEO processes, particularly if those companies are reputed and hold higher ranks on the search engine results. Maintain a strong connection with organizations that are likely to feature a link to your website.
When you are running a non-profit organization, the potential partners and patrons may perceive you as worthy of being associated with, so tell your story in a relevant and compelling way and seek their support. Even a small number of high-quality backlinks can really elevate your rankings. Education and government sectors can provide you with some highly recognized prospects, which have high-ranking authority since they have earned the reputation of being reliable institutions.
Recently I posted a quick report on Why Buying Backlinks Will Not Help You With Search Engine Rankings | Advanced SEO that will assist you in buying backlinks and advanced SEO.
4. Before plunging into executing your SEO strategy, check whether your website is ready for itEven after presenting the best possible content and layout, you cannot guarantee an optimum performance on the search engines unless your site has been optimized. You’ll need to pay attention to on-page optimizations and also the basic site architecture issues that lead to slow performance and affect the speed and security, and ultimately, hamper your rankings. In this case, you will possibly have to ask for the assistance of a web developer to make the necessary alterations. For more you can also like to read; On-Page SEO Checklist (2019 Edition) | Most IMP Factors That’ll Rank You TOP in SERP
In this regard, the usual problems involve not optimizing and adding meta tags to the website code. Search engines tend to scout and prioritize tags that consist of the particular keywords in certain places like, titles, at the top of a page, and above the fold. Check out; Top 10 Best Free Blog Post Title Generators To Drive Targeted Traffic To Your Website
If you have adopted a CMS system like WordPress or Joomla, for your website, make sure that the relevant tags are being employed via the plugins. Also, devote your attention to the title tag, which the search engines recognize and decipher what your organization does in the search listings, and the description tag, which isn’t a parameter that Google considers but still highlights in some search results. Maintaining these aspects is significant for producing content that comes across as attractive to the right audience.
So, proper technical SEO is a requirement that shouldn’t be ignored and should be the top priority of your overall SEO strategy, but then again it will not get your rankings to shoot up instantly.
From an SEO expert's point of view; 15 Most Important Aspects of A Technical SEO Audit
5. Think like the audience, not like a marketer
When many nonprofit organizations decide on their keywords, it’s necessary that they think from the perspective of the audience. More often their SEO strategy involves their mission, cause, and objectives. It’s all about the organization when it should really be about the audience.
The problem with this kind of approach is that you end up opting for the keywords that a normal netizen will never use while putting his/her search query. You need to understand that your website visitors are not searching for you with the specific nonprofit jargons. When it comes to the appropriate keywords, you have to put yourself in your audience’s shoes. Think about how they would describe your nonprofit organization or the work you do. Those particular words are going to help you drive the best results.
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6. Create relevant content to support your organic SEO strategy
|Organic SEO strategy|
When your website has been developed and optimized, you can utilize your blog section to capitalize on an organic SEO strategy.
Present your content according to some of the most searched queries that are connected with the cause you are working with. This will present you as a credible source and rank higher on the search engines, and also assist you to provide the right solutions that the audience is seeking.
In this case, you can add long-tail keywords in the content. So rather than trying to come up on the search results for “Nonprofit,” you should target a string of words that is both pertinent and most often utilized in the searches. In this case, you also need to keep in mind that the content you are producing is absolutely authentic. So make sure you use a plagiarism checker before publishing the content.
Check out; 9 Tips on How To Perform Keyword Research & Analysis For SEO To Drive Search Traffic | Beginners Guide
7. Develop the website for conversionsConversion is like the light at the end of a tunnel for your SEO strategy. Getting visitors to your website is only the first step. You need to gain a little perspective on what you want your audience to do.
Whether you want them to sign up as a volunteer, make a donation, or participate in a fundraising event. To ensure the success of your calls-to-action, the structure and layout of the site need to help the audience and develop the most engaging and most compelling route to that conversion.
Some organizations spend a humongous amount of resources on conversion. Well-planned processes can often be attained by determining what you have now. The decisions on where you can implement small changes in the design and layout to enhance the navigation process and provide a stellar user experience. Some of these little changes will be evident once you evaluate your site and its performance critically.
Determining the rates of conversions doesn’t have to be too complicated. For instance, you may start small by keeping track of how many people have subscribed to your blog or fill up a form to receive a free e-book. These actions by the visitors ideally prompt a thank-you response page that can be traced through the web analytics.