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In order to go through with a successful social media marketing plan, a business must overcome numerous common challenges and of course saying no to digital and social media marketing courses. It’s true that high-quality content, carving enough time and adequately measuring all the result will give present you with a box filled with a surprise. However, there is no guarantee that when that box opens up, it will bring a smile to your face or it’ll break your heart.
That’s because everything you know about social media marketing will only give you expected results.
For successful businesses, which have been running for decades, surprises won’t matter that much. However, if you are a startup, you can’t afford to get any surprises leading you to a loss. Startups and businesses that operate on a shoestring budget need to focus on making the most out of their marketing strategies. Though social media marketing is known to be one of the competitive techniques, any unsuccessful long-term campaign can destroy you as well.
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Top 10 Social Media Marketing Strategy Tips To Fetch 10x ROIOver the years, the team of social media marketing experts has observed all the DOs and DON'Ts of running an effective marketing campaign. In addition, we have also gained success by considering our research.
Therefore, today we have decided to provide our easy and useful tips that can help businesses of all sizes and nature to rock their social media marketing plan and generate a high ROI within no time:
1. Recall Your GoalsThe first mistake many marketers make is setting goals that are either unachievable or pointless. Goal setting is as important as making the efforts to achieve it.
Imagine going on a treasure hunt without a map. You can’t even take your first step without knowing which direction you need to go in. To make goal setting easy for all, we believe every marketer should use the SMART strategy.
What do you exactly want to achieve? The more specific your goals will be, the easier it will be for you to complete them.
The SMART goal setting strategy primarily differentiates a broad goal from a narrow one. For example, all marketers wish to achieve maximum ROI. However, how much do you actually want? A specific goal would be to generate an ROI of 20%. – Think about all the broad goals you have set!
Measurable goals are those that you could see the outcomes of. You need to break down your goals into quantifiable elements.
For example, being successful isn’t a measurable goal. Instead, your goal can be a rise in organic traffic on a specific level.
Are your goals achievable? Do you have the resources and funds to achieve the goal? If you lack the capital, time and or skills to accomplish a goal, I’m afraid you are going to fail miserably. Therefore, try making practical goals that are achievable to avoid the taste of failure.
Your social media marketing goals need to be related to each other. If your campaign is set merely to generate higher traffic, it won’t be a good idea to set a goal that has no relation to your web traffic.
Time is money, and you can’t afford to waste it! Therefore, you need to focus on setting flexible and realistic deadlines of your goals. You and your team need to focus on doing all your work by meeting all deadlines.
2. Evaluate Your Target Audience
You can’t expect a post or ad copy to perform significantly well if you aren’t successful in targeting it to the right audience.
If you use Facebook Adverts, you can narrow down your target audience and select a segment of the population that has the highest chances of actually making any engagement. For better understandings, you must check; Top 11 Tips For Creating Effective Facebook Ads // Better Facebook Adverts
For example, if you are running an ad on toys, you wouldn’t want teens studying in high school to look at this post. Therefore, customize your campaign accordingly and refrain from showing this ad to such individuals.
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3. Choose the Right PlatformDo you know how many social media platforms there are? Quite a few, actually! However, the surprising factor is that you can use different platforms to target different segments of the population.
If you are a B2C business who wants to gain social presence and promote your products, Facebook and Instagram are the Ideal networks.
On the other hand, B2B companies should look for their potential customers at LinkedIn. Other top social platforms you could add to your list are, Snapchat, Twitter, Quora, Reddit, and Pinterest.
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4. Hire a Qualified Marketing Expert
If not, you need to hire an expert to take care of it. These experts have years of experience and are qualified experts who know everything there is to know about social media marketing.
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5. Target InfluencersInfluencers play a vital role in either boosting your brand's reputation or destroying it. If you get someone like Neil Patel or some other top tech blogger to write a few generous words for your product on your Facebook page, you are definitely in a win-win position.
Look for such influencers following your brand and make sure you keep them happy.
Targeted audience will help you improve your search engine listing (SERP); know more; 10 Proven Ways To Increase Domain Authority (DA) Fast in Your Blogging Niche
6. Be ConsistentIf you think you can get traffic by targeting audience from all corners, it’s just an illusion. As a marketer, you need to be consistent with your social media plan.
If you’ve created a high-quality blog and an infographic to go with it, share both of them on the same network. By doing this both your blog and infographic will grow in value.
Once you have command over one social platform or aren’t generating a good outcome, you can switch to another network and utilize the right type of content.
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7. Increase your FollowersYour followers will play a significant role in your posts getting a high reach. If you plan on running a paid ad, your followers are the first ones to see the post and have greater chances of making an engagement.
On the other hand, if you have a lot of followers, all your free posts will also get shared, liked and commented on. These engagements will appear on your follower’s and their friend’s Newsfeeds, which is beneficial for your brand and social presence on digital networks.
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8. Engage Your Audience
The primary purpose of social networks is to interact with your customers and followers. Don’t make it just a marketing platform, as your followers won’t be able to trust you.
Engagement builds trust and encourages your target audience to come to you.
One of the best ways to engage with your audience is by using Hashtags. Hashtags became popular on Twitter, as these tags help your post become discoverable in millions of daily posts. With hashtags, you can easily find all the posts on a specific topic or category. For better understandings, you also like to read; Hashtag Engine Optimization [HEO]: Everything You Want to Know // Future of SEO
In addition, you also need to respond to all the comments that are made on your posts. You need to answer every, and all questions that come up on both your posts and chat.
You also need to make sure that all your targeted posts have a link included in them. Without a link, the reader won't understand what you want them to do next. These links should direct traffic to a blog, product, your homepage or a dedicated landing page that has an attractive call-to-action.
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9. Analyze your ResultsAt the end of your deadline, you need to analyze your performance and see how well you’ve done with your campaign. This step is crucial to know how close you are to your goals.
Your progress will not only help you determine your next steps but in fact motivate you with how you continue doing the same.
Here is how you can analyze your performance:
- By Increase in number or followers
- The rate of click through
- Number of comments, likes, shares
- Number of downloads (If a download option was available)
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10. Eat, Sleep, Work, and Repeat!
Your analysis and metrics will show you how you’ve done, and also guide you on how you should plan your next steps.
Evaluate all your outcomes and understand which ads or types of content outperformed the others. Maybe next time you can make a more efficient move and remove all the errors or underperforming campaigns you tried. Reset your goals and have another go, see how you perform this time around.
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Bottom LineThough successful social media marketing isn’t a walk in the park, many business owners can land up in a trap and get frustrated with non-satisfactory results. However, quitting isn’t the right thing to do here.
This digital marketing technique takes time to display the results you want. With our tens tips for success, you should be on your way to building up a cost-effective and efficient social media marketing plan.