21 Things To Do BEFORE PUBLISHING A New Blog Post [Pre-Post Checklist]
Vinayak SP
15/10/2025
And the question; how to publish a blog on the internet that'll increase blog's traffic; you have done with writing quality content for all of your readers and going to publish a new blog post on your website, but wait... wait and check some important blog post checklist before publishing a blog post.
Things to do before publishing a blog post —
Blogger and online publishers used to search; what to do before publishing a blog post? How new posts up on the blog to drive traffic? Important things to do before hitting the publish button? Checklist before publishing a new blog post on the website, blog, or online article? And so on...
You are learning from how to create a blog, how to share your writings and how to make money blogging. But as like the IT task management people, you also need to manage all your tasks carefully ahead to publishing the articles online. And I'm sure, this article definitely helps you to complete the necessary checks just similar to the project task management software. Since you are managing your business blog sites, and unlike the SEO plugins works for the organic search engines, this blog post checklist will improve the method to build websites SEO strategy.
These are the top 15 marketing steps to take BEFORE you publish a new article. No need to remember all the things, just bookmark this page as a Blog Post Checklist - you can then able to open it and follow every check for your new blog post BEFORE you hit the PUBLISH button.
This page will work just like a blog post editing service that will not only help you to improve PageRank but also to drive massive targeted & organic traffic to your website.
Maximize your blog’s reach with this 21-step checklist! From keyword optimization to social media tags and proofreading, ensure your post drives traffic and ranks higher before hitting publish.
Last time we have seen; On-Page SEO Checklist - Most IMP Factors That’ll Rank You TOP in SERP | Website Optimization. Search engine optimization is most important just like a published article on writing or developing a blog. Therefore, follow this SEO checklist that includes most IMP items you need to consider before publishing new blog posts.
Table: Complete SEO Content Publishing Checklist (On-Page, Technical & Distribution)
No.
Checklist Item
Best Practice Refinement
Rationale (Why this level of detail matters)
1
Check post titles
Differentiate the Title Tag (appears in Google search results) from the on-page H1. Keep the title unique, emotional, and within 120–160 characters for better CTR.
Compelling titles increase click-through rate, a strong ranking factor for SEO.
2
Proper permalink or permanent links
Use short, keyword-focused URLs without dates or unnecessary numbers. Finalize the URL before publishing to avoid redirect issues later.
Clean, descriptive URLs improve SEO readability and link sharing across the web.
3
Have you added high paying keywords?
Include primary keywords in the title, URL slug, intro paragraph, and subheadings. Add related semantic keywords naturally throughout the article.
Strategic keyword placement signals content relevance and boosts visibility in high-value searches.
4
Check spellings
Perform a detailed proofreading pass to catch grammar, punctuation, and tone inconsistencies. Use tools like Grammarly, but rely on manual review for final polish.
Maintains professional quality, readability, and credibility with your audience.
5
Add images with ALT tag, description, caption
Use descriptive filenames and ALT text with keywords. Compress images under 100KB and add captions when relevant for accessibility and SEO.
Improves search engine visibility in image results and enhances page speed.
6
Add internal links or external links
Link to related internal pages and high-authority external resources. Test all links to ensure none are broken before publishing.
Healthy link structure boosts domain authority and improves user navigation.
7
Add DOFOLLOW tags to internal links
Ensure internal links are dofollow by default to pass link equity throughout your website.
Helps distribute SEO authority to related posts and strengthens internal ranking signals.
8
Add NOFOLLOW tags to external links
Use rel="nofollow" for outbound links that you don’t fully endorse or that are promotional.
Protects your site authority and prevents leaking SEO juice to low-quality or unrelated domains.
9
Add categories, tags, labels
Organize your post with relevant categories and tags to help both users and search engines understand your content hierarchy.
Improves site structure and internal linking while aiding in better content discoverability.
10
Add search META description
Write a compelling 120–160 character summary using active language and emotional triggers. Include your target keyword near the beginning.
Acts like an ad snippet in SERPs—strong descriptions can improve click-through rates significantly.
11
Proper H1, H2 tag, and bold, italic phrases
Ensure one H1 per page. Use H2/H3 for structure. Bold or italicize important keywords and phrases for readability emphasis.
Enhances scannability for users and improves topic comprehension for search crawlers.
12
Add jump-link
Use anchor links for long posts (e.g., "Back to Top" or "Jump to Section") to improve navigation.
Improves user experience and helps with SEO by increasing time-on-page metrics.
13
If required, add AD codes
Insert ad codes (AdSense, Ezoic, or Mediavine) only in approved placements that don’t disrupt content flow.
Proper ad placement maintains user engagement while optimizing monetization potential.
14
Add LOCATION to the post
Add geographical data or schema markup for location-based content. This improves local search visibility.
Essential for local SEO, helping users nearby discover your post or business more easily.
15
Add 'Call For Comment' (CTA)
Encourage engagement with clear CTAs like “Share your thoughts” or “Join the conversation.”
Increases interaction, builds community, and improves dwell time metrics.
16
Mobile Responsiveness Check
Preview your post on multiple screen sizes to confirm proper layout, font size, and image scaling.
Mobile-friendly content enhances user experience and ranks better on Google’s mobile-first index.
17
Fact-Checking & Source Credibility
Verify all facts, dates, and quotes with reliable, updated sources before publishing.
Strengthens E-E-A-T (Expertise, Authoritativeness, Trustworthiness) for better SEO credibility.
18
Media Licensing & Hotlinking Prevention
Host all media locally and ensure proper licenses for third-party images or videos.
Set custom images, titles, and descriptions for social sharing via meta tags.
Ensures your content looks visually appealing on social media, increasing click and share rates.
20
Promotion and Distribution Copy Preparation
Prepare platform-specific text (email, LinkedIn, Facebook, X) with relevant hashtags and CTAs before publishing.
Immediate promotion maximizes visibility and initial traffic after launch.
21
Analytics and Conversion Tracking Setup
Set up Google Analytics, Search Console, and event tracking to monitor engagement, CTR, and conversions.
Data tracking ensures you measure performance and make informed SEO improvements.
21 To-Dos Before Publishing New Blog Post
Wait before pressing PUBLISH button, check your posts with the following most important things that will determine your article will be useful enough & truly great:
1. Check post titles.
Your post title should be catchy, attractive, beautiful, sticky and proper enough irresistible headline to convert your visitor to readers.
Whenever there is a need you need to add inbound/internal links, this will surely help for better page views. Make sure all links are working properly. You can set external links to open in a new tab in SEO point of view.
Use heading and sub-heading from <H1> to <H3> tags to break the contents wisely. This will help search engine to prioritise your title, links to determine your content properly. Whenever you need use bold and italic phrases to get more attention to those keywords that describe the subject of the post. This will help to improve readability & SEO in On-Page web Optimization.
Call to action (CTA) - Last but not least, after each post you need to add some lines at the bottom of the post that will encourage readers to comment and call your regular readers to post their reviews via comments. This will improve user engagement on your site.
Pay close attention to the formatting, as it should be easy to read and navigate on smaller displays. Examine the visuals to confirm that images and videos are properly scaled and do not distort or lose quality.
Additionally, make sure that your calls to action (CTAs) are clearly visible and easily clickable, encouraging user interaction without any frustration. Given that most users access content through their mobile devices and that search engines are shifting towards mobile-first indexing, prioritising mobile responsiveness is essential for both user satisfaction and effective search visibility.
17. Fact-Checking & Source Credibility
It is essential to perform detailed and careful checks on all names, dates, numbers, and statistics presented in any content. Each declaration posted should be confirmed by authoritative sources that are both credible and current, ensuring that the information shows the latest available data.
By prioritising reputable sources and strictly validating information, we can improve the reliability and integrity of communications, promoting more incredible trust with our audience.
18. Media Licensing & Hotlinking Prevention
It is essential to totally verify the usage rights or licenses for all images and media content you plan to use on your website or digital platforms. This includes confirming that you have the proper permissions to use these assets, whether they are imported from stock libraries, Creative Commons materials, or original content created by yourself or your team.
Equally important is the practice of checking whether all images and media files are uploaded directly to your own server. Avoid hotlinking, which refers to linking to images or media files that are hosted on an external source, such as a Google Doc or another website.
Hotlinking can lead to broken links if the external file is deleted, moved, or modified, resulting in missing media that detracts from the user experience. Furthermore, hotlinking can violate copyright agreements and may lead to additional legal complications. Always ensure that you have a local copy of your images and media files to maintain the integrity and functionality of your site.
19. Social Metadata (Open Graph/Twitter Card)
To improve the visibility and engagement of your content when shared on social media platforms like Facebook, Twitter, and LinkedIn, it is necessary to properly configure specific metadata tags, namely Open Graph and Twitter Card. These tags show how your link is shown in terms of preview images, titles, and descriptions.
Open Graph Tags: These tags are crucial for how your content appears on Facebook and other platforms that use the Open Graph protocol. Important tags include:
- og:title: This is the title that will appear in the link preview. Ensure it is catchy and accurately reflects the content of the post.
- og:description: This tag provides a brief summary of the post. Aim for a concise yet informative description that engages readers.
- og:image: The image displayed in the preview should be high quality and relevant to the content, as visual elements significantly attract clicks.
- og:url: This should point to the exact URL of the content being shared, ensuring that it directs users to the right page.
Twitter Card Tags: Similar to Open Graph, Twitter Cards allow you to control how your content appears on Twitter. Key tags to configure include:
- twitter:title: Similar to og:title, this is the title displayed in the tweet. Keep it aligned with your brand voice.
- twitter:description: Use this tag for your description; it should capture attention in a limited character count.
- twitter:image: Select an engaging image that represents your content well, as it enhances the likelihood of click-throughs.
- twitter:card: This tag defines the type of card to display (e.g., summary, summary_large_image). Choose the one that best suits your content type.
After setting up these metadata tags, using a validation tool is crucial to ensure that everything displays correctly across various platforms.
Tools like Facebook’s Sharing Debugger and Twitter’s Card Validator can help you view how your posts will look when shared, allowing you to make adjustments as needed.
Thorough validation helps maximise your click-through rates (CTR) by ensuring an appealing and informative presentation when users encounter your link on social media.
20. Promotion and Distribution Copy Preparation
Launchpad Preparation: Before hitting publish, the promotion strategy must be ready.
Draft and schedule all platform-specific copy and visuals (e.g., email newsletter text, social media posts for LinkedIn/Twitter/Facebook) required for the initial distribution. This ensures immediate maximum reach upon launch.
21. Analytics and Conversion Tracking Setup
Measurement Mandate: Ensure that all necessary tracking is configured for the new post.
This includes confirming that analytics tools (like Google Analytics) are active and, critically, generating and applying UTM codes to all external promotional links (social media, email) so you can accurately measure which channel drove the traffic and conversions.
Bottom Line
This is a quick checklist and I must say you need to consider these things before publishing new blog posts.
If anything I have missed out, or if you want to add something to this list, you can share it via comments, I would like to add it directly to this list.
If you enjoyed this article, please share it with your friends and help us spread the word.
A passionate web geek, digital columnist, and a successful solo entrepreneur who has been dedicatedly working on ProBlogBooster. Don't miss out on his insights - Join the PBB tribe & follow on social media and subscribe to email newsletter to stay updated with the latest tech trends & internet buzz!
Blogging Tips,Content Marketing,Content Writing,How to Start A blog,Increase Website Traffic,SEO,WordPress
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