3 Best Practices For Updating, Recycle And Republishing Old Posts to Drive More Traffic

Just like, you want your daily things, fashion, devices, gadgets need to be updated always with current style & format to get more attention; similarly, your blog also required to be updated with the latest & current information to build traffic to website. While you are busy in writing a blog post, you should not forget to edit and update your older posts or pages that still impressing your visitors. Recycle older content is one of the working methods for building traffic to your website you already have with old blog posts.
Revive old posts to get a lot of traffic to website
Online publishers used to search for how to get the traffic to your website? Should you republish, change the date, or update your blog post to build website traffic? How to drive organic traffic from an outdated post by republishing? How to bring old blog posts back to life? Let's check out how to rewrite, recycle, and republish old content & optimize the content.

This is an excellent approach to rewriting & reviving your old posts, as a result, it will make your all blog posts SEO friendly & will help to keep your blog/domain more secured from the Google Panda update penalty.

Imagine if you get at least 20 new visitors per day for your updated posts - that will make lots of effect on your growth and thus on getting higher PageRank & Domain Authority. Instead of buying web traffic, and to get better Google rank I recommending to update your old posts. Don't delete your blog post, rather recycle it with new fresh content & republish it to get a lot of traffic to website.

Most of the users are talking about how to repost on Facebook or medium but if you have CMS then there is WordPress plugin to post to social media sites. New WordPress plugin makes republishing easier and able to drive traffic. But how to auto post to social media sites is another thing and making the older post again updated & fresh before google remove outdated content from the search engine is the prime thing we are going to check today. Learn how to edit, repurpose & republish older pages and how to generate new organic traffic from updating old posts.
Republish, Edit & Revive Old Posts
Republish, Edit & Revive Old Posts
Recently I have just updated my one of the old post that offers Online Free Meta Tag Generator for all the bloggers and website developers. Updating older posts kills two birds with one stone; one is being outdated information and another is the lack of optimized SEO comparing with new working keywords.

You also need to know about 10 Key Things That Makes Your Website Google Searchable

Top 3 key reasons to republish, edit & revive old posts to build traffic to website

1. Recover reputation to improve traffic.

As long as you are busy writing new posts in your niche for your active followers, along with you need to keep in mind about the SEO optimization when editing and republishing your old posts.

Google displays the new & fresh content in its SERPs that helps visitors to determine the current information derived from the post.

Sometimes if you monitor your website, in old posts the information can simply become outdated or even includes broken links that no longer working. So updating those links along with fresh content makes your post more valuable. And that will also cause a great impact on your reputation.

As a professional you must know; 17-Steps On-Page SEO Checklist To Dominate

2. Increase your active ad viewability score.

Keep in mind that, like everyone, Google also loves updated information and the fresh content derived from all of your sites. Your older & outdated posts or information in this highly changing world of technology causes your visitor to jump from your site to another, this will cause higher bounce rate and ultimately low ranking.

Post with latest & updated info causes a better chance of picking up natural search engine traffic and it will make your post for getting high ranking in SERP.

This not only boosts your page RPM but also the percentage of impressions that were viewable out of all measurable impressions.

As because; Google algorithm analyze your every user engagement including his average time on that page & bounce rate and other factors to determine page ranking; once you update old blog post, with the newest info you will notice improved user activities on those pages in analytics that will increase the value of your post.

RECOMMENDED: 101 SEO Tips and Tricks For Ranking Higher in Google Search Results

3. Give your outdated old content a new life.

Properly update, recycle, republish old posts for traffic & exposure — Although this is one of the working strategy for better blogging; one has asked about the problem with the approach in republishing the posts that will be creating duplicate content might make your blog a victim of Google Algorithm Update.

Here the term: REPUBLISH means to edit with new fresh content, change date-stamp and click to publish. That's it.

You just need to edit your content with the latest facts and figures then simply change the time-stamp to the latest one - the result of this your post will show on the homepage at the top position. Just ignore the dates of comments posted on that page. If you modify the older blog posts, Google will take the updated date and display it in the SERPs.

You just need to optimize the posts for SEO without compromising the quality of the content, title, or permanent link to the post that will expose your articles to more readers. It’s very important that you need NOT modify the permanent link – URL of your post in any condition. Keep it as it was there previously to keep all the links build equally and working unbrokenly.

Suggesting to edit old posts when you are running out of new ideas to offer new unique and fresh for all your visitors. Just add some life to your existing content of every older post resultantly that will make your current life affluent and motivates you to write more posts.

Don't forget to LIKE, SHARE & SUBSCRIBE...

TubeBuddy for YouTube
Related posts you like to read
Vinayak SP
Authorised by: Vinayak SP

I'm a writer, digital columnist, tech-savvy and an engineer all rolled into one. Yes, that pretty much what everyone likes to call a geeky friend or what you’re probably here seeking, a content writer. You can follow me on the social media or subscribe the email newsletter for the updated guides and tutorials. Regularly publishes news articles about blogging tips, SEO, making money online, Adsense optimization, web hosting, affiliate marketing, & tech reviews.

⚠ Disclaimer

We are one of the type of a professional review site that operate like any other website on the internet. We respect & trust our readers. And we are confident & would like to mention that the above post contains some affiliate/referral links. And if you make a purchase; we receive commission from the links/apps/products we refer. We are totally unbiased and do not accept paid reviews or fake reviews claiming to be something they are not. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.

Read & Post Comments


All of the ProBlogBooster ideas are free for any type of personal or commercial use. All I ask is to keep the footer links intact which provides due credit to its authors. From time to time, we may use visitors/readers, information for distinct & upcoming, unanticipated uses not earlier disclosed in our privacy notice. If collected data or information practices changed or improved at some time in the future, we would post all the policy changes to our website to notify you of these changes, and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back our website policy pages periodically. For more about this just read out Privacy Policy

Most Trending Pages

⚡ 101 SEO Tips

101 Top SEO Tips From Experts

You should learn effective SEO techniques as there are many best SEO optimized websites for you and your brand who are already working on and their search rankings are now in the first top ten results. Listed top SEO tips and tricks which will help you get better search ranking & keep you at the top of the SEO results.

⚡ All Open Graph Tags

Open Graph Protocol

An "Open Graph Meta Tags" is one of the most important tags that every blogger need to add into the HTML body of their blog to properly show title, description, images & you need to optimize the Open Graph tags that'll enable you to make it happen a rise in social sharing and improved conversion rate.

⚡ Benefits of Online Marketing

Benefits And Importance of Online Marketing For The Business

Listed the advantages of online marketing, benefits of digital advertising and the strategies that the online marketing services for small businesses practices to drive more buyers. Sellers are now aware of the benefits of internet advertising and how digital marketing help to generate more sales. Follow benefits of internet marketing for your business.

⚡ Making Professional Videos

Top 10 Ways How To Make PROFESSIONAL YouTube Videos [YouTube Techniques]

Making videos professionally is not as complicated as it appears. If you have basic accessories of shooting, then you are ready for this. You just need to know how to hold a camera & some basics of filmmaking. Having high-quality video will undoubtedly increase your subscriber, & obviously helps you to make money with youtube ads.