Get Google Discover on Your Website/Blog | A Secret to Unlocking Viral Traffic

Have you ever woken up, grabbed your phone to check your blog's traffic stats, and had your jaw hit the floor? I’m talking about a traffic spike so huge, you’re convinced it’s a glitch. That happened to me a while back. I saw thousands of new visitors flooding my site, and I couldn't figure out where they were coming from. It wasn't all about driving traffic form social media, it wasn't my usual Google search traffic... it was something else. A little digging in my Google Analytics led me to a source called "Discover." I’d heard of it, but I never imagined it could be a firehose of readers like this. It felt like winning the lottery.

Google Discover
What is this magical traffic source? It's the Google Discover feed, a personalized stream of articles, videos, and content that Google thinks you’ll love, right on your phone's home screen.

It’s not about you searching for something; it’s about Google proactively showing you things you’re interested in before you even ask.

Getting your blog posts featured here can change everything. It can take you from a handful of daily visitors to thousands overnight. I know it sounds too good to be true, but I’m here to tell you it’s very real, and it’s achievable for you, too. Forget everything complicated you’ve heard. I’m going to break down exactly what you need to do, step-by-step, in simple terms. We're going to crack this code together.
Get Google Discover on Your Website/Blog | A Secret to Unlocking Viral Traffic
Get Google Discover on Your Website/Blog | A Secret to Unlocking Viral Traffic

First Off, What Even Is Google Discover?

Think of the Google Discover app as your personal newspaper, curated by a very smart friend who knows you incredibly well. This friend knows you're obsessed with the latest SEO trends, love reading about new blogging gadgets, and are always looking for ways to speed up your website. So, every morning, they hand you a collection of articles perfectly tailored to those interests. That’s Discover in a short way.

It shows up in the Google app on your phone and sometimes when you open a new tab in Chrome on mobile. It's a feed of content based on your search history, the sites you visit, and the topics you’ve shown interest in.

This is a game-changer because it puts your content in front of people who are already primed to love it, driving passionate, engaged readers to your blog. This is the key to unlocking that dream of getting how to get 1000 views a day on a blog, or even more.

Why You Care About Google Discover Traffic?

Let's be real, we all start a blog with the hope of reaching people. Getting traffic from the main discover Google search is great, but it’s a long game. Google discover SEO is different. It’s less about ranking for specific keywords & more about creating content that sparks interest. For this, you must check; Increase Organic Traffic With a 15-min Content Audit | Without Publishing New Content

When you land in the discover feed Google, the traffic is immediate and massive. And the best part? You can achieve this on a completely free platform!

People often ask, "Is Google Blogger free?" and the answer is a resounding YES.

This means that when you get a huge traffic spike from Discover, you can monetize it with ads or affiliate links, and it's all profit. So, "Do Google bloggers get paid?" You bet they do, and Discover can be a major catalyst for that.


My Blueprint for Getting Website/Blog Featured in Google Discover

Alright, let's get into the good stuff. This isn't about luck; it's about a strategy.

Here are the exact things I focus on to get my articles picked up by the Google Discover algorithm.

1. High-Quality, Genuinely Helpful Content

I know, I know, "write high-quality content" is the most overused advice ever. But what does it actually mean for Discover? It means writing about things from your personal experience (what Google calls E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness, lets see further).

Instead of writing a generic post like "5 SEO Tips," write something like "I Tried These 5 Unconventional SEO Tips for My Tech Blog, Here’s What Happened." See the difference? One is a list; the other is a story packed with experience.

Share your wins, your failures, and your unique perspective. That’s what gets people clicking and what Google loves to see.

2.Build Trust and Authority (E-E-A-T)

Google wants to show content from sources people can trust. This is what they call E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). How can you show this?
  • Show Your Face: Have a clear "About Me" page. Let people know who is behind the blog.
  • Write from Experience: Share your personal stories and unique insights. This is something no one else can copy.
  • Stay in Your Lane: Focus on a specific niche. Become the go-to expert on your topic. If you write about everything, you're an expert in nothing.
When you follow these principles, you're not just optimizing for an algorithm; you're building a brand that people love and trust. And that's exactly what the discover by google system is designed to find.

2. Big, Beautiful Images Are a MUST

This is non-negotiable. Google Discover is a visual feed. Your articles need a compelling, high-quality featured image to stand out. Google's official guideline is to use large images that are at least 1200 pixels wide.

Don't use your site logo as the image! Use a unique, relevant picture for every post. This single step can make a massive difference in your click-through rate from the discover page Google.

You may also like to read; 16 Guaranteed Ways To Increase AdSense CTR (2025) | Improve CPC, CPM, Ad CTR Optimization

3. Titles That Grab Attention (The Right Way)

Your headline is your first impression. It needs to be interesting and create curiosity without being clickbait.

Check out; 15 Ways Writing Catchy Headlines Quick | Write News, Journalism, Advertising, Blog Titles To Grab Full Attention

Avoid sensationalist titles like "You Won't BELIEVE This One SEO Trick!" Instead, focus on a title that clearly states the benefit to the reader. A great title is a huge part of good content, and you should check out this guide on how to write an SEO-friendly blog post title to master this skill.

4. The Secret Weapon: The "Follow" Feature

Okay, this is HUGE and something most bloggers overlook. Google has a feature that lets people "Follow" your website directly within Chrome on Android.

When someone follows you, they are more likely to see your new content in their Discover feed. It's a direct signal to Google that people want to hear from you.

Withe reference of Google Discover Developers page, to enable this, you need to tell Google about your blog's RSS or Atom feed. It sounds technical, but it’s just a simple copy-and-paste job. You need to add a piece of code to the '<head>' section of your blog's HTML.

Here is the code you need to add. Just need to find out your feed URL:
  • For Blogger, your feed URL is typically 'https://YOURBLOG.blogspot.com/feeds/posts/default'
  • For WordPress, it's often 'https://yourdomain.com/feed/'

To help Google understand which feed people should follow for your page, add your RSS or Atom feed link in the <head> section of your main page and other related pages.

Just copy this code and paste (only once link) it between the '<head>' and '</head>' tags in your site's HTML code: RSS feed link:
<link href='https://YourBlogURL/feeds/posts/default?rss=rss' rel='alternate' type='application/rss+xml'/>

OR

Atom feed link:
<link href='https://YourBlogURL/feeds/posts/default?atom=rss' rel='alternate' type='application/atom+xml'/>


For FeedBurner link:
<link href='https://feeds.feedburner.com/YourFeedburnerUsername' rel='alternate' type='application/rss+xml'/>

For WordPress link:
<link href='https://yourdomain.com/feed/' rel='alternate' type='application/rss+xml'/>

This small tweak makes it easy for your biggest fans to follow you and tells the discover on Google system that your site is a source people want to keep up with.

5. Don't Forget Your SEO Homework

While Discover is different, the fundamentals of good SEO still apply.

A well-structured site that is mobile-friendly and loads fast is essential. You need to make sure you've covered your bases. This includes everything from on-page optimization to technical aspects.

If you're on Blogger, diving into a complete guide to Blogger SEO settings is a fantastic starting point.

You should also make sure you know how to submit your Blogger sitemap to Google Search Console so Google can find your content easily.

And of course, keywords are still important! Knowing how to do keyword research for a new website helps Google understand what your content is about, which is crucial for matching it to the right users in the Google Discover web feed.

If you're just starting out, the entire process can seem daunting, but this step-by-step guide to starting a blog can walk you through the entire journey from scratch.

6. How to Track Your Success

So, how do you know if it's working? Your best friend here is the Google Discover search console. It's a free tool from Google that shows you how your site is performing. Once your content starts appearing in Discover, you'll see a special report there.

Inside the Discover in Google Search Console report, you can see your impressions (how many people saw your article) and your clicks. This data is pure gold! You can see which headlines and topics are getting the most attention. This helps you understand what your audience loves so you can create more of it. Checking your Google Discover traffic in Google Analytics is also a great way to see how these visitors behave once they are on your site.

Whether you're using Google Discover on desktop or on your phone, the principles are the same. Create amazing, visually stunning, and trustworthy content that aligns with people's passions. From the discover option in Google on your phone to the Google Discover on Chrome desktop, your goal is to create something that makes someone stop scrolling and say, "Wow, I need to read that!"


How do I get my website featured on Google Discover for viral traffic?

My blog gets steady search traffic, but I want to tap into the viral potential of Google Discover. What are the essential requirements and best practices to get my content to appear in the Discover feed and boost my SEO?
3 Answers
212 Votes
926
votes

The single most important factor for Google Discover is creating high-quality, helpful content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Google prioritizes content that is written from personal experience.

  • Write from Experience: Instead of creating generic listicles, write in the first person about topics you have direct experience with. Show, don't just tell.
  • Establish Trust: Have a detailed "About Me" page, be transparent, and focus on a specific niche to build authority.
  • Focus on Helpfulness: Your content should be genuinely useful and answer the reader's underlying questions.

By focusing on E-E-A-T, you signal to Google that your content is credible and valuable, making it a prime candidate for the Discover feed.

Other Answers

451
votes
Visuals and headlines are critical for Discover. Since it's a visual feed, your content needs to stand out.
  • Use Large Images: Your featured image must be high-quality and at least 1200 pixels wide. This is a technical requirement for inclusion in the feed with a large image preview.
  • Write Compelling Titles: Create headlines that spark curiosity and clearly state a benefit without resorting to clickbait. A good title makes a user want to learn more.
I changed all my featured images to be over 1200px wide and saw my impressions in Discover triple within a week!
315
votes
Besides content, there are technical steps. First, ensure your site is fully mobile-friendly, as Discover is a mobile-only feature. Second, enable the "Follow" feature in Chrome. This allows users to follow your site directly from the browser, which is a powerful signal of interest to Google. You can enable this by adding a specific piece of code to your site's HTML header. Finally, monitor your performance in the Google Search Console "Discover" tab to see what's working.

Frequently Asked Questions

Get Google Discover traffic for your Blogger site in 2025. This FAQ covers optimization tips for viral traffic, SEO boost, content strategies, E-E-A-T, images, titles, follow feature, and tracking. Learn how to unlock personalized feed visibility for blogs with these simple steps to increase engagement and earnings.

What is Google Discover and how does it help blogs?

Google Discover is a personalized content feed on mobile devices. It shows articles users might like based on interests. It helps blogs by driving viral traffic without active searches. For Blogger sites, it boosts SEO and engagement, sending thousands of readers quickly. Optimize for Discover to grow your audience.

How to create high-quality content for Google Discover?

Create high-quality content by writing from personal experience, sharing wins and failures. Use stories like "I Tried These 5 Unconventional SEO Tips for My Tech Blog, Here’s What Happened." Avoid generic lists. This makes content genuinely helpful, engaging readers and aligning with Google’s E-E-A-T for Discover visibility.

What is E-E-A-T and why is it important for Google Discover?

E-E-A-T means Experience, Expertise, Authoritativeness, Trustworthiness. It’s important for Google Discover because it prioritizes trusted content. Build it with an "About Me" page showing your face, unique insights, and niche focus. This positions you as an expert, increasing chances of appearing in users’ feeds for viral traffic.

Why are big images important for Google Discover optimization?

Big, beautiful images are a must for Google Discover. Use high-quality, unique images at least 1200px wide per post. Avoid just site logos. They enhance visual appeal in the mobile feed, boosting click-through rates. For Blogger sites, this improves SEO and attracts more engaged readers.

How to write attention-grabbing titles for Discover?

Write titles that grab attention by being clear and benefit-focused, like "5 Proven Ways to Boost Blog Traffic." Avoid clickbait such as "You Won’t BELIEVE This SEO Trick!" This attracts readers without misleading, aligning with SEO best practices for Google Discover and increasing viral potential on Blogger.

What is the Follow feature and how to add it for Discover?

The Follow feature lets users subscribe to your blog in Google Discover. Add it by inserting RSS/Atom feed links like `https://YOURBLOG.blogspot.com/feeds/posts/default` in your HTML `` section. This increases visibility in followers’ feeds, especially on Android Chrome, boosting viral traffic for Blogger sites.

How does SEO help with Google Discover traffic?

SEO helps Google Discover by ensuring mobile-friendliness, fast loading, and on-page optimization. For Blogger, configure SEO settings and submit sitemaps to Google Search Console. Use keywords to match user interests. This improves ranking in the feed, driving more viral traffic and engagement to your site.

How to track Google Discover performance for blogs?

Track Google Discover with Search Console’s Discover report for impressions and clicks. Identify popular topics. Use Google Analytics for visitor behavior. This data refines content, boosting SEO and viral traffic. For Blogger, monitor to see what works and optimize for more engaged readers.

Why focus on niche content for Google Discover?

Focus on niche content for Google Discover to build authority and trust. Share unique perspectives in your area, like tech blogging. This aligns with E-E-A-T, helping Google match your posts to interested users. It increases viral traffic chances on Blogger sites.

What are common mistakes to avoid in Google Discover optimization?

Avoid generic content, small images, clickbait titles, and ignoring SEO basics. Don’t skip the Follow feature or niche focus. For Blogger, ensure mobile optimization. These mistakes reduce Discover visibility. Follow tips for high-quality, trustworthy posts to unlock viral traffic and SEO boost.

Your Turn to Go Viral!

Getting featured in the Google Discover on desktop or mobile isn't about some secret, complex formula. It's about consistently creating helpful, interesting content that people genuinely want to read, and presenting it in a way that is visually appealing and technically sound.

Focus on telling great stories, use amazing images, and don't forget that tiny but powerful "Follow" feature code added to your HTML, given above.

The traffic is out there waiting for you. Now you have the playbook.

I want you to take action right now. Go to your most recent blog post and check: Is the main image at least 1200px wide? Have you added the Follow feature code to your site's HTML? Pick just one thing from this guide and implement it today.

Let me know in the comments which tip you're going to try first! Let's get this traffic!


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