5 Reasons Why Visitors Bounce From Your Business Blog












A blog is a primary plan for any business's online content strategy. Blogs are the perfect format for articles, announcements, videos, podcasts, and a variety of other content formats. A blog with an effective content strategy can be a powerful inbound marketing and branding tool. Why Visitors Bounce From Your Website or Business Blog - Many business blogs simply don't work. The content is adequate or even good, but no one reads it. Inbound marketing efforts draw leads to the blog, but almost everyone bounces immediately without interacting with the site in any way — they don't click through to other articles, don't interact with calls-to-action, and don't visit product pages. You are great in inbound marketing but more than 90% visitors are either bouncing from your site or not bothering your content without any activity. But why do visitors bounce off your website? Why they leave your landing pages so quickly? How to make them stay? How to reduce bounce rate? A guide that explains the top 5 reasons people bounce your site.
Reasons Why Visitors Bounce From Your Website
Reasons Why Visitors Bounce From Your Website
Last time I was talking about 20 Lessons I've Learned from 10 Years Of Blogging in continuing to that I would like to share those top most reasons which affect your online reputation, your credibility because of higher bounce rate.

5 Reasons Why Visitors Bounce From Your Business Blog

There are any number of reasons that a visitor might not convert into a buyer, but if it seems they aren't even staying long enough to read a single article, something is amiss. Try to understand these most affecting five reasons why your visitors leaves your articles and bounce off from your site.

1. You Write For Yourself

This is the number-one sin of business blogging. Many business bloggers, especially if they are part of the business they are writing for and even more so if they are a founder of that business, will write content that appeals to them. They write about the business and its successes in terms that would only be appreciated by someone else in the same business. The problem is obvious: the people who buy your products aren't you. When I come across a business like this, I recommend they hire an external writer or content marketer. Professional content marketers know how to build accurate audience personas and create content of value to the potential audience.

That's not to say you shouldn't write about your business and it's technologies; in fact, writing interesting articles about your technology and processes can be a great recruiting tool. But that doesn't make it a great sales tool. If sales are your goal, write for your audience, not for yourself.

Also read: Advantages & Disadvantages Of Blogging

2. Your Content Is Boring

This suggestion is somewhat related but distinct. Choose five random articles from your blog and read them carefully. If you stumbled across them in your Facebook feed or Twitter list, would you stick around and read them? If you can't put yourself in the position of a lead, and then honestly say that the content is valuable and interesting, it's time for a change of strategy.

Also read: 3 Reasons To Review, Edit & Republish Old Posts | Increase Website Traffic

3. You Use Click-Bait Headlines

Click-bait is a popular strategy because it works for publishers who live and die by advertising revenue. The same technique isn't applicable for businesses that want to establish a reputation for trustworthiness. Your aim is to write content that draws readers in and gives them what they want. Attracting them with click-bait and then failing to deliver on the catchy headline is a recipe for creating high bounce rates.

4. Your Site Is Not Mobile-Friendly

This one doesn't need much explanation. Test Your Mobile Friendliness & Responsive Web Designs. A substantial proportion of online reading takes place on phones and tablets. If I come to your website and find that I have to pinch and zoom my way around a page that is hostile to my choice of device, I simply won't bother, and nor will most users.

It's not difficult to create a responsive website. If you're a WordPress user, use a responsive theme. A shortcut to a mobile-friendly experience is Google's Accelerated Mobile Page format, which is available as a WordPress plugin.

5. Your Site Is Slow

Performance is one of the most important components of a positive reading experience, especially on mobile. If your page takes more than a couple of seconds to load, most visitors won't wait around, regardless how well-written or compelling the content. Learn to setup CloudFlare free CDN service in WordPress/Blogger [2016] to speedup website loading.

Also check: Top 10 Places To Check Website Speed & Performance Optimization Issues

Performance optimization is a complex topic, but the basic foundations include:

  • Choosing the right hosting. Cheap hosting might save you a few pennies, but it's a false economy. Find a best hosting company that understands your content management system and has a commitment to availability and uptime.
  • Don't cram as much JavaScript on the page as possible. You need to track traffic for analytics, but do you really need seven different tracking scripts on every page? Keep it to a minimum or simply remove unwanted JavaScript.
  • Use caching. Without caching, even the nimblest content management system will struggle to cope with high traffic. If you're a WordPress user, W3 Total Cache is a good option.
For more information about performance optimization, take a look at Google's PageSpeed Insights.

Building a successful business blog isn't rocket science, but it does require a strategy that focuses on the audience and provides a positive experience to users.


Article By Graeme Caldwell - works as an inbound marketer for Nexcess, a leading provider of Magento and WordPress hosting. Follow Nexcess on Twitter at @nexcess, Like them on Facebook and check out their tech/hosting blog.


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4 stars - "5 Reasons Why Visitors Bounce From Your Business Blog" A blog is a primary plan for any business's online content strategy. Blogs are the perfect form...

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