Google is becoming more intelligent by the hour. It can not only evaluate your content, but it can also understand some active parts of it. Because of this and opposed to previously used technical methods, the world of SEO is turning more to the semantic search markup of the job. Now, the way in which this can be done most easily is through the proper use of brand mention.
Brand mention is gaining huge momentum in the world of SEO because it cannot even bring you more clicks, it also boosts your overall brand authority online. Off-course, The Citations and Brand mentions are the future of SEO link building. Learn more about leveraging brand mentions for marketing, implied Links & the Future Of SEO link building.
Establishing Your Brand CapabilityEven though there is a popular belief that everyone is the same in Google’s eyes, this is as far from the truth as it gets. Not the words of everyone is worth the same on the World-Wide-Web and claiming that this online reputation can be faked – this is the same as saying that you can go around and claim to be Brad Pitt. Sure, one in million people may believe you, but there is literally no use for this. Everyone online has their own digital fingerprint, which is as distinct as our facial features are.
Because of this, you have to start building the foundation for your online presence and need to do this extra carefully. First, pick a niche and try to establish yourself as an expert in that area. This is not an impossible task and it requires a lot of dedication and even more patience. Once you become recognizable in your field of niche and related area, your word will become (almost) universally trusted in your line of work. So that it might become your unique selling point (USP).
Mimicking Normal SpeechAfter announcing the Google Broad Core Search Algorithm Updates it is seen that there are many people who see the Google as The Big AI of the future [Artificial Intelligence]. Although in its early stages (when it comes to AI), Google is learning a lot every day. One of the biggest issues in this learning process is its ability to speak and understand the English language.
While pursuing and indexing new pages, the Google tackles not just the grammatical structure but it also pays high attention to the semantics of the speech and topic of that page. In other words - instead of trying to make your content flashy and/or impressive, you should target for the best possible readability. What this means is that; you are encouraged to mimic the way average reader talks in different situations.
Still, you need to pay attention when it comes to the appropriate vocabulary - always try to focus on the language of your particular industry. This will help Google identify and classify your content a lot sooner, which in turn helps your brand become more visible.
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Importance of Brand mentionsThe logic behind the importance of brand mentions is actually quite simple – the brand mention is much more reliable than keyword links. After knowing the importance of keywords in SEO and for getting higher search rankings; there is an ongoing battle for keywords and keyword phrases all around the World Wide Web. As a consequence, Google follows these keywords into many different niches, so it’s better to make it accidentally or on purpose. On the other side, brand mentions are what they are. They might not rank you for a specific organic keyword search, but they will show the search engines that you are a good place to go.
Also, turning to the brand mentions is a good move when it comes to social media and NAP (name - address - phone number) directories. Although links to such sites are in most cases no-follow and don’t affect search rankings very much, they give Google the idea that you have a strong online presence. After all, social media signals are becoming more and more relevant in Google’s algorithms. This is exactly the reason to push-on with developing your brand and not relying purely on backlinks.
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Keeping Everything in LineEven though most of the things we mentioned so far, are very straightforward, there are numerous other things to look at when it comes to brand design. Many new issues may rise - copyright infringement, lack of proper strategic planning, bad typography, bad packaging, and even inadequate publication design. All of these things could bring all your hard work to nothing. Because of that, you should always try and do your homework on the topic and choose only the most trusted and relevant sources and the outside help.
As you can see, the quality of your work does not go unnoticed and Google is always trying to improve you in this field. The Google has already come to the level of understanding the virtual world that was predicted only by the biggest optimists. Exactly because of that, people in the SEO industry need to adapt and follow in suit. As of today, there are very few things more important for your brand authority than a quality content wrapped brand mention.
Bottom LineLots of search engineers are there for working to improve the search quality at Google, and they have mentioned that the ranking signal is essentially focused on the Brand Authority.
In simple words, if you are able to differentiate between, the brand mention, and the brand authority and authenticity it may help you and your brand to know more about improving PageRank in the search engine.