7 Tips To Keep Your Customers Coming Back | Smart Marketing

Customer Retention Strategies — People used to search; How do you build long-term customer relationships? How do you retain customers? Is customer retention important? How do you retain customers? How are the pricing strategies used to attract and maintain customers? What is customer retention strategies? Businesses are always looking for cost-effective ways to grow and increase profits. The good news is that even in tough economic times, when marketing budgets are limited; there are still ways you can keep your business moving forward. The easiest way to grow your customer base is to stop losing your existing customers.. Continue reading...

Adsterra Advertising Network Solutions for Publishers

Ezoic Review Automatic Ad Earnings Growth Adsense Certified Tool
Ezoic Review
Join Adsense Certified Ad Partner
"Ezoic is a must have automatic testing tool for serious publishers."
300% Increase
in earnings after using auto ad tester...
Read The Case Study

The competition is tough, especially when you are at the losing end. No business likes to lose customers to their competitors, and there's no reason you should be an exception. There are quite a few options in digital marketing strategies to divert traffic away from each competitor, but managing each competitor is neither economic nor smart.
Customer Retention Strategies
People used to search; How do you build long-term customer relationships? How do you retain customers? Is customer retention important? How do you retain customers? How are the pricing strategies used to attract and maintain customers? What is customer retention strategies? And so on...

You need a strategy that draws the customers to your website and keeps them hooked till the time they convert. You need to revisit your brand’s customer engagement strategies and work on earning customer loyalty.

That sounds like a lot of work because it is. However, a few tips can help you manage your patrons and prevent them from defecting.

The marketing experience can help you to understand a number of effective customer retention strategies that'll re-engage your customers. Behind each method listed here, there is an in-depth step-by-step process that will not only create peaks in customer experience but also improve your customer retention significantly once executed, and will have a huge impact on your brand marketing.

These are strategies are very essential to understand and must include in your business marketing strategies. But its furthermore important that being able to attend and take follow up to the need of the customer and giving them a better solution with the improved customer experience.
Tips To Keep Your Customers Coming Back
Customer Retention Strategies

7 Tips To Attract and Maintain Customers

1. Know, Who is your customer?

Know, Who is your customer

How will you perfect your customer outreach and marketing strategy unless you know your consumers? That is why you need to develop a buyer persona. That is a prototype profile that enlists all defining qualities of a potential or existing buyer of a particular brand or product.

It should include his or her demographic features including age, gender, location, and occupation. In fact, it should also include the possible reasons for his or her defection. Consider all positive motivations that compel a person to stay and purchase from your site.

You may also like to know; 12 Digital Marketing Strategies That Can Help Your Business Grow Fast

2. Find, Who is your competition?

Find, Who is your competition

Once you are closer to learning about your customers, you need to find out who your competitions are. It will help you understand where the customers are going and what these websites are offering.

Your first aim is finding out what your customer likes more about your competitors or what your site/brand is lacking. It might require some spying talent that you can cultivate with the help of the new-age “spying” tools. While some of them cost money, almost all popular ones are legal.

3. Try to always stay in touch

Stay in touch

There are some consumers, who keep returning after months or even years. This trait is common on websites that sell holiday gift items or school supplies. Those few months are enough for another brand to step in and attract their attention. You need to treat each purchase as a potential returning customer. Never take their loyalty for granted.

Spend some time and a little money in creating email marketing techniques. People usually do not like receiving telemarketing calls, so always ask for their permission before you call. Find out how right here on KottonGrammer Media.

Check out; Email Marketing: 7 Tips Mastering the eNewsletter For Bloggers | Top Email Marketing Tools

4. Hold the customers by upselling

It might sound a little strange, but upselling is one way to retain your patrons through the ebb and flow of time. Here’s why – a customer decides to give your brand a try and purchases the cheapest possible service.

Your next goal should be to get them to spend some more. The logic here is simple. When they spend more money, they are adding value to the products. That makes it harder for them to leave the brand and go for a new service provider. It is an intelligent blend of the endowment effect with the perceived value.

5. Lure them, bribe them, do what you have to

Customer Knowledge

There are a few lines you must never cross during marketing, and this one is NOT one of them. While you are vying for the top seller spot, there is no room for playing amateur. You need to offer something of value to your buyers and visitors to incentivize them to stay.

Here’s what you should do –
a. Give them something tangible and valuable that will hold them back from leaving for a competition.

b. Create a buy-in to eliminate the probability of deflection.

c. As your existing customers start talking about the incentives you provide, potential consumers begin to arrive under the lure.

The incentive can be something as simple as a gift card, coupon, discount codes, free products or even cash. No matter what the amount or value, your consumers will love this since it will be free. Offer these incentives in exchange for signing up or subscribing to your newsletter. It serves two purposes in one. It keeps you popular, and it contributes to the mailing list of your site.

RECOMMENDED: 10 Best Social Media Marketing Strategy Tips To Fetch 10x ROI | The Staircase to Success

You may also like to know; Top 20 Traffic Driving Sites For Better Blog Promotion After Publishing A New Article | Content Marketing

6. Revisit your pricing

Revisit your pricing

After you explore the reasons for defection, find out the importance of pricing on that list. Sometimes, patrons leave an existing business or service provider because they find other entrepreneurs, who promise better prices for comparable services. You can either think about slashing the costs of your goods and services or introduce special discount offers for existing consumers.

Providing extra value with your regular services will compel the buyers to think twice before they switch loyalties.

7. Monitor and eliminate all factors that drive your customers away

The reason your customers may be leaving your business for a new one might not depend on the age or location of your business. For an e-commerce site, there can be several ways to piss a customer off and send them scathing towards the competitors.

Learning about the different factors that usually drive them away might help you avoid them:
  • a. Not paying enough attention to customer service — Excellent customer service is everything for an online business. Brick-and-mortar enterprises have the opportunity to let their potential consumers try and test the products. However, the products remain intangible on online websites. The only way of reassuring your customers of the quality and price is by giving them easy access to customer care. It should be available 24x7, and there should be trained staff behind the operating system.

  • b. Transactions are not easy or secure — there is either only one option of payment or the gateways for online payment are not safe. Any of these reasons is enough to show your potential buyers away or keep valuable consumers from returning. Security and ease are the two most important aspects of customer satisfaction, and by not paying attention to either, you risk losing customers to your competition. Winning fair and square at the business competition can be difficult. It takes tenacity and marketing acumen to do so but remembering these seven points can help you explore the depths of your marketing technique and optimize it.

Article By Andrew Thompson - is a creative writer who specializes in Social Media technology and industry happenings. With over 15 years’ experience, Andrew has become an authority in observing the current trends. For more information, visit KottonGrammer Media.

Vinayak SP

Vinayak is a web geek, digital columnist, and solo entrepreneur working on ProBlogBooster. You can follow PBB on social media or subscribe to our email newsletter and never miss an update. twitter instagram amazon linkedin external-link


We are one of the type of a professional review site that operate like any other website on the internet. We respect & trust our readers. And we are confident & would like to mention that the above post contains some affiliate/referral links. And if you make a purchase; we receive commission from the links/apps/products we refer. We are totally unbiased and do not accept paid reviews or fake reviews claiming to be something they are not. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.


All of the ProBlogBooster ideas are free for any type of personal or commercial use. All I ask is to keep the footer links intact which provides due credit to its authors. From time to time, we may use visitors/readers, information for distinct & upcoming, unanticipated uses not earlier disclosed in our privacy notice. If collected data or information practices changed or improved at some time in the future, we would post all the policy changes to our website to notify you of these changes, and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back our website policy pages periodically. For more about this just read out; Privacy Policy