Customer Retention Strategies —
People used to search; How do you build long-term customer relationships? How do you retain customers? Is customer retention important? How do you retain customers? How are the pricing strategies used to attract and maintain customers? What is customer retention strategies? And so on...
You need a strategy that draws the customers to your website and keeps them hooked till the time they convert. You need to revisit your brand’s customer engagement strategies and work on earning customer loyalty.
That sounds like a lot of work because it is. However, a few tips can help you manage your patrons and prevent them from defecting.
The marketing experience can help you to understand a number of effective customer retention strategies that'll re-engage your customers. Behind each method listed here, there is an in-depth step-by-step process that will not only create peaks in customer experience but also improve your customer retention significantly once executed, and will have a huge impact on your brand marketing.
These are strategies are very essential to understand and must include in your business marketing strategies. But its furthermore important that being able to attend and take follow up to the need of the customer and giving them a better solution with the improved customer experience.
7 Tips To Attract and Maintain Customers
1. Know, Who is your customer?
How will you perfect your customer outreach and marketing strategy unless you know your consumers? That is why you need to develop a buyer persona. That is a prototype profile that enlists all defining qualities of a potential or existing buyer of a particular brand or product.
It should include his or her demographic features including age, gender, location, and occupation. In fact, it should also include the possible reasons for his or her defection. Consider all positive motivations that compel a person to stay and purchase from your site.
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2. Find, Who is your competition?
Once you are closer to learning about your customers, you need to find out who your competitions are. It will help you understand where the customers are going and what these websites are offering.
Your first aim is finding out what your customer likes more about your competitors or what your site/brand is lacking. It might require some spying talent that you can cultivate with the help of the new-age “spying” tools. While some of them cost money, almost all popular ones are legal.
3. Try to always stay in touch
There are some consumers, who keep returning after months or even years. This trait is common on websites that sell holiday gift items or school supplies. Those few months are enough for another brand to step in and attract their attention. You need to treat each purchase as a potential returning customer. Never take their loyalty for granted.
Spend some time and a little money in creating email marketing techniques. People usually do not like receiving telemarketing calls, so always ask for their permission before you call. Find out how right here on KottonGrammer Media.
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4. Hold the customers by upsellingIt might sound a little strange, but upselling is one way to retain your patrons through the ebb and flow of time. Here’s why – a customer decides to give your brand a try and purchases the cheapest possible service.
Your next goal should be to get them to spend some more. The logic here is simple. When they spend more money, they are adding value to the products. That makes it harder for them to leave the brand and go for a new service provider. It is an intelligent blend of the endowment effect with the perceived value.
5. Lure them, bribe them, do what you have to
There are a few lines you must never cross during marketing, and this one is NOT one of them. While you are vying for the top seller spot, there is no room for playing amateur. You need to offer something of value to your buyers and visitors to incentivize them to stay.
Here’s what you should do –
a. Give them something tangible and valuable that will hold them back from leaving for a competition.
b. Create a buy-in to eliminate the probability of deflection.
c. As your existing customers start talking about the incentives you provide, potential consumers begin to arrive under the lure.
The incentive can be something as simple as a gift card, coupon, discount codes, free products or even cash. No matter what the amount or value, your consumers will love this since it will be free. Offer these incentives in exchange for signing up or subscribing to your newsletter. It serves two purposes in one. It keeps you popular, and it contributes to the mailing list of your site.
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6. Revisit your pricing
After you explore the reasons for defection, find out the importance of pricing on that list. Sometimes, patrons leave an existing business or service provider because they find other entrepreneurs, who promise better prices for comparable services. You can either think about slashing the costs of your goods and services or introduce special discount offers for existing consumers.
Providing extra value with your regular services will compel the buyers to think twice before they switch loyalties.
7. Monitor and eliminate all factors that drive your customers awayThe reason your customers may be leaving your business for a new one might not depend on the age or location of your business. For an e-commerce site, there can be several ways to piss a customer off and send them scathing towards the competitors.
Learning about the different factors that usually drive them away might help you avoid them:
a. Not paying enough attention to customer service — Excellent customer service is everything for an online business. Brick-and-mortar enterprises have the opportunity to let their potential consumers try and test the products. However, the products remain intangible on online websites. The only way of reassuring your customers of the quality and price is by giving them easy access to customer care. It should be available 24x7, and there should be trained staff behind the operating system.
- b. Transactions are not easy or secure — there is either only one option of payment or the gateways for online payment are not safe. Any of these reasons is enough to show your potential buyers away or keep valuable consumers from returning. Security and ease are the two most important aspects of customer satisfaction, and by not paying attention to either, you risk losing customers to your competition. Winning fair and square at the business competition can be difficult. It takes tenacity and marketing acumen to do so but remembering these seven points can help you explore the depths of your marketing technique and optimize it.