Top 5 SEO Best Practices for E-commerce Product Pages





There is no disputing the fact that e-commerce has successfully emerged out as one of the most popular and powerful mediums of modern age trading and merchandising. Gone are those days when influential enterprises particularly, wholesalers and distributors considered e-commerce and digital marketing as an afterthought. Today, B2B corporations and enterprises have also realized the benefits and importance of internet marketing and are taking strong initiatives to establish a firm online presence just like their B2C counterparts.
E-commerce SEO Checklist
The E-commerce retailers used to ask; why should you follow SEO best practices to increase sales & conversations in your e-commerce? Including this, there are many questions about generating more traffic, increasing conversions, improving sales, engaging customers and turning them into followers. But as an e-commerce retailer, you must know that, for an online store that relies on search queries & organic traffic to make businesses, more than 40 percent of online retail stores depends on the search engine. SEO is the highly important factor to grow and develop your business online.

However, be it B2B or B2C, the competition in e-commerce is harder than ever. Every day, hundreds and thousands of new and progressive e-commerce website are madly flowing into the internet leaving no room for laxity for marketers. For an e-commerce store to survive, it must strengthen itself from the rest and should standout, as there is no other option than to keep up.

This is where SEO comes into action. It makes it easy for prospective customers and internet users to find you among the clones as your products get more visibility and exposure. Without an effective and intensive SEO plan, your store will get lost as the race for customer acquisition is getting more and more intense. The fact is that if your website fails to acquire a respectable position on search engines, it will face a lot of problems not only in securing new leads but also in retaining present customers.

SEO Best Practices for E-commerce
SEO Best Practices for E-commerce

Why Product Page SEO is Important?

Primarily there are two types of pages on an e-commerce website. Firstly there are overview or content pages where you build the navigation structure and add layers to your website. And then there are the product pages where you provide the information about the product and this is the place where the visitors turn into customers.

The problem with many SEO experts is that they put a lot of effort on content pages and often undermine the importance of product pages; for them, it’s like a strange thing to worry about. This is an entirely wrong approach. I consider product page SEO more critical as it helps in generating more and more revenue. I am entirely not saying to ignore content page SEO; but my point is that content page SEO only adds juice to your overall marketing efforts, whereas product page SEO helps conversions.

However, as a beginner in the industry, you might find yourself at the crossroads principally deciding what areas to prioritize for an effective product page SEO. This is where we step in; in this article, we are going to highlight 5 proven tips to enhance your product page SEO and improve conversions.

You must know; Why Online Retailers Must Focus More on E-commerce Mobile Apps

Top 5 SEO Best Practices for E-commerce Product Pages

Check out the list of most important 5 e-commerce SEO best practices to help you best optimize e-commerce SEO and conversion rate for your online store not only to rank highly in search engines but also to double your traffic and sales:

1. Choose Long Tail keywords for your Product Pages

In the world where 93% of the online experiences begin a search engine query; 70% of those queries comprise of long tail keywords. This is a huge opportunity for marketers as long tail keywords are comparatively easy to rank and have less competition.

Moreover, customers are likely to use a long and descriptive phrase when they are closer to the point of purchasing.

The best way out to engineer long tail keywords is “to think like a customer.” Try to come up with phrases and possible words that you would use as a customer to find the particular product on the internet. In addition to that, choose the keywords that are highly relevant to your products and services. Don’t go for the keywords that are too broad. Thanks to Google’s free Adwords, you can find the potential keywords with a high exact match, and Moz's keyword tool is all there to indicate you the difficulty score.

Check out; 5 Reasons, Why Keywords Are So Important for SEO Optimization

2. Detailed Product Description

Content is still the king in 2018 and is not going to give its throne is anytime soon.

A great way to add content to your product pages is by providing a complete and detailed product description to your customers. Make use of fancy words and phrases to bring your product into the limelight. Capitalize this opportunity and go beyond the default word count.

A product description is an excellent tool for user engagement as well. Lengthy and creative product descriptions make user stay longer on your website and decreases the bounce rates.

One important consideration worth mentioning is to avoid using the exact product description as provided by the manufacturers. Manufacturers usually send a generic product description to tons of other websites, so it creates duplicate content issues and search engines are going to penalize you for this. Most importantly, it doesn’t differentiate you from the rest.

Like I mentioned earlier in the article, you have to accentuate yourself from the clones. So make it a mandatory practice to add unique and creative product description that engages your customers. This will not only differentiate you, but you will also have an increased chance of an appearance in the top 10 search results.

You may also like to read; 15 Things Every ONLINE Business Should Know | Before/After Running a Business Online


3. Optimize Product Images

Image optimization is one of the most neglected; yet clinical areas when it comes to driving more traffic and increasing conversion rates for any eCommerce site.

Images, videos or gifs are also the part of the content and high-quality product images are a vital source of visibility and user engagement.

And just like your textual content; your visual content also needs optimization. Wisely optimize all the Alt Tags as they increase the SEO value and help your product pages achieve a better ranking by associating the keywords with images.

However, the users on the internet are very impatient, so make sure that the images do not take more than three seconds to load.


RECOMMENDED: Top 15 SEO Image Optimization Tips for Search Engine Traffic


4. Optimize Product Page based on Search demands

It’s a fact that some product on your website gain more traffic and generate more leads compared to others. So it is important for marketers to carefully analyze the behavior of visitors on the website and tailor the SEO efforts accordingly.

It is important for you to consider the demand of your products and put more efforts on the products with high demand.

Write catchy headlines, page titles and product description for products with higher searches, otherwise, you may end up promoting a product that nobody is searching for. You can read the recent publication; Top 10 Best Free Blog Post Title Generators To Drive Targeted Traffic To Your Website

Moreover, also make sure that the customer lands on the product relevant to his query. If you make him/her land on the irrelevant page, he/she is going to abandon your website within seconds.

You may also like to read; Email Marketing: 7 Tips Mastering the eNewsletter For Bloggers // Top Email Marketing Tools


5. Include User-Generated Product Reviews

The 'Product Reviews' is also an excellent tool for user engagement and is something every online buyer desperately looks for.

As a matter of fact, as much as 72% of online shoppers consider the product reviews before making any purchase and 88% of online customers trust online product reviews as much as a personal recommendation. This is a clear indication that you might lose a good number of leads if there are no product reviews.

And there are many other benefits of including product reviews, particularly for SEO. Here are some reasons why including product reviews so widely popular and recommended:
  • It adds content to your product page which comes for free and is relevant and of user interest so helps in keeping the product page alive and is good for overall SEO efforts.
  • User-generated product reviews allow customers to be the voice of your brand. Moreover, it removes communication barriers and doesn’t take negative reviews as a sale killer; they make overall reviews more reliable and trustworthy.
  • Today customer demand more control over the process and user-generated product reviews make people more comfortable as they have the power to make or break a product. Moreover, it helps marketers to build a community around the product to defeat huge brands.

Don't forget to read the personal lesson about SEO; I Spent $1800 Hiring SEO Experts And Here Is What I Learned // Learn Advanced SEO 2018


Bottom Line
To be fair, getting your product pages ranked is not an overnight job. It requires marketers to analyze and interpret search engine trends as well as customer preferences. However, the above-mentioned simple tips are easy to implement techniques to supercharge your product page SEO efforts and take your sales to a whole new level.


Article By Asad Ali - is a digital marketing expert having more than 7 years of experience. Currently, he is heading the marketing team at GO-Gulf Dubai - a custom website development company. His expertise includes eCommerce SEO, design optimization, boosting conversions and targeting relevant customers. You can reach him on LinkedIn.



You liked this article? Please, share this...

Seriously. It helps a lot with the growth of this blog.
Most of the online readers don’t share this article as they feels that we as bloggers don’t require their “tiny” social share. But here’s the fact…
I've developed this blog piece by piece, your one small share at a time, and will continue encouraging me to do so. So I appreciate your support, my dear reader if you share this page on your social profile.
It won’t take more than 5 seconds of your time. The share buttons are right here.

Authorised by:

A cybercrime expert, CBI - he is a personal technology columnist & the founder of ProBlogBooster. You can follow him on the social media or subscribe the email newsletter for your updated guides and tutorials. He talks about computer security and mostly publishes news articles about blogging tips, SEO, making money online, affiliate marketing, & reviews.

Disclaimer
We are one of the type of a professional review site that operate like any other website on the internet. We respect & trust our readers. And we are confident & would like to mention that the above post contains some affiliate/referral links. And if you make a purchase; we receive commission from the links/apps/products we refer. We are totally unbiased and do not accept paid reviews or fake reviews claiming to be something they are not. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.


Prev Story
Next Post »
Read & Post Comments

COPYRIGHTS & USAGE

All of the ProBlogBooster ideas are free for any type of personal or commercial use. All I ask is to keep the footer links intact which provides due credit to its authors. From time to time, we may use visitors/readers, information for distinct & upcoming, unanticipated uses not earlier disclosed in our privacy notice. If collected data or information practices changed or improved at some time in the future, we would post all the policy changes to our Website to notify you of these changes, and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back our website Policy pages periodically. For more about this just read out Privacy Policy




Articles on Writing Unique Content

Making Blogger Responsive Mobile-friendly Template
Learn More About Responsive Web Development

Top 15 Must-Have Apps You Should Install
Right After Buying A New Smartphone

Making Blogger Responsive - How to make, design and build a responsive blogger template. This is an advanced tutorial & tep-by-step guide for making mobile-friendly responsive blogger HTML template compared to responsive web development. [Read More...]
These are the best android and iOS apps you need to consider and install right after buying a new smartphone to make your life easier. These apps will keep you smartphone as like new and boost mobile performance regularly. [Read More...]