How To Properly Use Explainer Videos in 2017 | Content Marketing









According to some experts, the explainer videos will become really popular in the following few years. They will do wonders for educational websites all over the world. This coincides with the fact that Internet users are becoming savvier and used to watching content on platforms such as YouTube. But let’s not get ahead of ourselves. Let us first explain what explainers are. Things you have to know about explainer videos
As the name implies, explainers are used to explain processes. They are a short form content that lasts for several minutes. During this time presenter will explain some main points about a topic. In most cases, this will be enough even for casual viewers. This is precisely the reason why explainers were made in the first place. In comparison to written articles which tend to get technical even if they’re really short, there is no way you can misunderstand this type of content. In other words, these videos can earn much more attention. As a result, it is much easier for them to go viral and thus, rank higher within Google and YouTube. The explainer video experts from Bread N Beyond have written a thorough guide with 14 types of animated explainer videos with some very interesting ideas. If you’re looking for hints and tips on the topic, their article is full of them.
Marketing Explainer Video
Marketing Explainer Video

Why are explainers suddenly so popular?

There are three main reasons why people are using the Internet: to get some quick info, to educate themselves and to be entertained. When it comes to education, there has always been various content on the web. SEOs have tried a lot of different approaches over the course of time.

The issue with educational content isn’t its form, it isn’t even the information presented within. The issue is how to create something that people will actually read and learn from?

For some time, ultimate guides ruled supreme.

These humongous pieces created a “WOW” effect for all the readers. Influencers were more inclined to read them and subsequently, more inclined to link back due to the sheer size of content and the positive impression this article left on them.

However, this wasn’t the only reason SEOs started creating these guides.

Ultimately, even if content gets links and good response from other bloggers, you still have to satisfy majority of visitors. This is precisely what guides did as they provided all the info in one place. Due to this fact, people didn’t have to switch website and would spend a massive amount of time in one place. This sent a major, positive impact to Google showing it how dominant this piece actually is.


So what went wrong?

Due to their enormous success, everyone started creating guides. The market was swamped and both influencers and readers couldn’t handle so many information all over the place. It created an opposite effect and people no longer wanted to do anything with them. Fast forward.

After the downfall of guides, there was still a gap that had to be filled. So, instead of going for even larger content SEOs smartened up and started creating brief videos that would be interactive, up to a point and providing all the data person needed.


How can explainer videos help your website?

There are numerous reasons why you should at least consider explainers. Let’s discuss them a bit further.

1. You need video content on your website

Now you’re probably thinking: “Well, why don’t I start creating some other type of videos?” Here’s the thing. Explainer videos are probably the best suited for educational sites. In that regard, you probably should avoid them if you have for example entertainment website.

Still, if you are trying to teach people something there is no better way of doing it than with explainers. Sure, you can create some other longer type of video content but it probably won’t convert as good.


2. Explainers are great addition to written articles

Oftentimes when you write something really specific, there will be terms that are hard to explain or would lead you away from the topic. Nevertheless, they are important for the article and the text may be difficult to understand without them. In those cases, it is best if you add an explainer nearby.

This way, you can give a definitive answer and clarify some things while staying on the track. Also, have in mind that these videos can help you break down the text and create a better visual impression on a reader.


3. Explainers will probably perform well in the future

We’ve already seen that this type of content has some potential. Simply put, both influencers and users are reacting positively to it at this point in time. How long will this persist it remains to be seen.

Anyway, it is best for you to ride the way and get as much as SEO exposure as possible until it runs its course. Like with anything new within SEO industry it is something that can help you out at this moment in time.


About the Author: Nikolay Stoyanov is a well-known Bulgarian SEO expert with 9 years of SEO experience. He loves writing about various SEO topics on his blog NikSto.com. Nikolay also offers 100% white hat SEO services, technical audits and is a trustworthy SEO outsource provider (niksto.com) to clients in various niches around the world.


You liked this article? Please, share this...

Seriously. It helps a lot with the growth of this blog.
Most of the online readers don’t share this article as they feels that we as bloggers don’t require their “tiny” social share. But here’s the fact…
I've developed this blog piece by piece, your one small share at a time, and will continue encouraging me to do so. So I appreciate your support, my dear reader if you share this page on your social profile.
It won’t take more than 5 seconds of your time. The share buttons are right here.

Authorised by:

A Cybercrime expert, CBI, he is a personal technology columnist and the founder of ProBlogBooster. You can follow him on the social media or subscribe for the email newsletter for your daily dose of updated guides and tutorials. He talks about computer security and vulnerability prevention methods and mostly publishes news articles about blogging tips, SEO, making money online, affiliate marketing, and reviews.



Prev Story
Next Post »
Read & Post Comments

COPYRIGHTS & USAGE

All of the ProBlogBooster ideas are free for any type of personal or commercial use. All I ask is to keep the footer links intact which provides due credit to its authors. From time to time, we may use visitors/readers, information for distinct & upcoming, unanticipated uses not earlier disclosed in our privacy notice. If collected data or information practices changed or improved at some time in the future, we would post all the policy changes to our Website to notify you of these changes, and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back our website Policy pages periodically. For more about this just read out Privacy Policy




Articles on Writing Unique Content

Making Blogger Responsive Mobile-friendly Template
Learn More About Responsive Web Development

Top 15 Must-Have Apps You Should Install
Right After Buying A New Smartphone

Making Blogger Responsive - How to make, design and build a responsive blogger template. This is an advanced tutorial & tep-by-step guide for making mobile-friendly responsive blogger HTML template compared to responsive web development. [Read More...]
These are the best android and iOS apps you need to consider and install right after buying a new smartphone to make your life easier. These apps will keep you smartphone as like new and boost mobile performance regularly. [Read More...]