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Using Pinterest for business —
Marketing people used to search about how do I use Pinterest for business? Is Pinterest any good for business? And so on.
Today I am giving my tested effective ways to drive and grow social engagement for your blog/business with powerful Pinterest marketing strategies that are proven to produce results.
Pinterest is an electronic pinboard that allows users to create, manage and share photos and videos from their theme-based image collections. It is where people discover new things, share their interests and collect stuff that they love.
With millions of its users, Pinterest is very useful in increasing the traffic of your website, it can also help you create greater awareness about your brand/company and can bring a lot of sales. Here are some easy steps to start integrating this virtual collage into your business.
Using Pinterest For Business To Boost Social Engagement & SalesKnow how to use Pinterest for business. Check top ways to promote your brand.
Here are some ideas on how to use Pinterest for your business:
1. Getting Started with PinterestYou can sign up for free on Pinterest for 45 seconds! That is easy and quick, right?
Let people find your business on Pinterest and share it with others. Here’s what you have to do;
- First thing is to set up your account and join as a business. Then, you have to confirm that you are a trustworthy source by verifying your website.
- Last is to add the ‘Pin It’ or ‘Follow’ button to your site pages to let your clients and prospects know about your presence on Pinterest and to encourage them to pin your products and services.
2. Set up Your Own boards and Create PinsYou can categorize your pin collections into a variety of themes on your boards.
Choose a theme for your blank board that is suitable for your business and label them. Create your own, unique, and original pins that would help you increase your visibility on Pinterest.
Save and ‘pin’ images that are captured, shot, or scanned and share them on your boards. Since Pinterest emphasizes pictures over text, always remember to have high-quality photos to pin.
You can also have pins that you collected all over the web. Make sure to always have interesting pins for your account for a greater chance of exposure. The more ‘repinning’ and ‘liking’, the more exposure and traffic you can get.
Pinterest is a valuable tool to build your site traffic because every pin has an embedded link back to its original source.
3. Capture Interest and FollowersYou are already connected with Pinterest users once you are logged in to your social network profile such as Facebook. You can view others’ boards and anyone can view yours as well. Users can also follow you once they’ve already liked one of your pins.
You can capture the interest of users and increase awareness of your brand by developing quality pins for your services and products. You have to know what are the things that appeal most to the users and create pins that can catch their attention.
You’ll know if your pin is interesting if many people are sharing and ‘repinning’ it. One of the very effective ways to promote your brand is to ask your fans or followers to pin a picture of them with your product and tag you so you can ‘repin’ it.
By collaborating with the customers, you can show your potential customers that your current clients really like your products or services.
4. Pinterest for Marketing UsePinterest is also a great way to interact with other active users. It is like a social network after all, because you can connect, comment, like, and repin others.
You can observe and encourage users to comment to know if your pin was useful and served as an inspiration to them. Ask them questions of what is their opinion on your products and services.
Create a conversation with other users and establish interest by asking a question to your pin.
You can also use Pinterest for content marketing if you will only allow yourself to be creative. You have to create curate infographics and collect charts that are relevant to the industry of your business. Put your content and tips into an appealing visual slide with short phrases, so your followers and other users can easily comprehend and share them.
In making a blog post, make sure to always include a photo in each post to give your readers something to pin.
But remember that Pinterest may not be right for every business. Check if your business develops unique products that people will be interested in sharing. You have to make sure that Pinterest fits your brand before you can use it or all your efforts will be a waste.
5. Boost Engagement by Publishing Pins at The Right TimeBuilding engaged social followers results to drive more business and so more happy customers.
Once you figured out what you want to share on Pinterest, you are still required to decide at what time you need to publish your pins for maximum effect. Publish at the prime times during the day, and you'll possibly see more traffic and more engagement by means of comments, sharing, and repinning.
A successful marketing plan that wants increased social media engagement requires taking into account the times in which you post your pins.
For getting more engagement for your pins, my observation tells that Tuesday and Friday are the most promising days. I also recommend that publishing early in the morning around 7 am will improve your chances to maximize the value of Pinterest for business.
Along with social media search algorithms, it’s important to fetch engagement within the initial few hours of publishing your content so that the algorithms will deliver your content to more of your readers. And finding suitable times for publishing your pins and content for your brand can help with that.
Bottom LineBy following these ways, the business can expect to earn a growth in social engagement and so the leads soon. Some of these techniques can give quick results whereas others might require some more time and patience.
The strategies we discussed today can help you create a comprehensive digital marketing plan to promote your business or blog effectively.