14 Effective Ways To Boost User Engagement on Instagram | Promotion & Marketing 2020



Instagram has now become one of the most dominant mobile applications these days. It allows the sharing of photos, videos, and much more publically as well as privately in chat messages. Founded in the year 2010, Instagram has millions of users and the number is rapidly increasing day by day. These days it is a widely used mobile app for promoting the business online. It is employed extensively as a part of the Instagram b2b marketing strategy for businesses to increase their sales and customer base. Boosting User engagement on Instagram
Users, as well as the marketers, used to search How to work on Instagram? How to use Instagram to engage users? How to get likes on Instagram? How to get real Instagram followers fast? I want to promote brands on Instagram; what is the best Instagram advertising techniques? And so on...

Instagram is the fastest growing social media platform with having 200+ million users. The Instagram analytics shows that;
  • The share of user engagement the Instagram possesses is 15 times more than that of Facebook.
  • The share of user engagement the Instagram engages is 40 times more than Twitter.
The statistics displays how Instagram influencer marketing is valued and the rate of Instagram advertising draws user engagement. This is, thus, serve a great social media platform ideal for businesses.

Organic Instagram marketing helps businesses with increased followers. It helps the business to remain in touch with their potential customers. Moreover, the digital marketing influencers on Instagram helps the business to increase the followers interested in the products or services the business deals in. It is thus very important for the business to remain active on Instagram. So as a part of an Instagram strategy, it is thus necessary for the business to share images, content and much more related to the business through Instagram.

So, if you are a businessman, professional or trader looking for widening your customer base, Instagram will be the right place for you. If you remain an active member on Instagram, it will help you to increase sales and profit. Not only by Instagram marketing ads but also by applying various tricks you can get more engagement from your followers on Instagram.
USER ENGAGEMENT ON INSTAGRAM
INCREASE USER ENGAGEMENT ON INSTAGRAM

14 Tips to Help Boost Your Engagement on Instagram

If you want to drive more engagement on Instagram, there are plenty of things you need to consider. There are plenty of sources that can help you reach your goal early.

If you are looking to improve your Instagram engagement, you need to consider all these factors. Sticking to one or two factors will not offer you the desired effect. You will be amazed by great results by applying all the possible tactics described above. This will help you to boost your engagement on Instagram.

Let us discuss the Instagram advertising tips that can help boost your engagement on Instagram:

1. Include clear 'Calls-to-Action'.

On Instagram, the 'Calls to Action' or CTAs appear either in the image or the caption. The 'double-tap on the image' or 'catchy captions' results in more likes. This is the most simple and easy way to get more engagement with the people on Instagram. You can ask your followers to ‘tag the person you love most’ in the caption. This will go perfectly to boost Instagram engagement.

How they got most followers on Instagram? Writing a good Instagram caption is the key to have your post seen by many followers. This will help to get more comments, likes, and shares; that can directly affect your overall Instagram marketing strategy.


2. Use location for CTA.

Instagram allows the advertisers or the publishers to share the clickable link in the post or bio. Adding the location can offer a greater and quick result to highlight the call to action.

You can even add the text about the image’s location on Instagram. Both will help in boosting your engagement on Instagram.

3. Adding relevant hashtags.

Hashtags are the keys to create brands. Hashtags are essential to stand out on Instagram. It also helps in finding the people those are not yet following their account. Overall, Hashtags are great and crucial for Instagram engagement.

The hashtag helps to organize and categorize the images as well as the video content. Ultimately it assists in the process of content discovery. The only thing you need to do is to use Hashtags relevant to the audience you are targeting to reach.

Hashtags play an important role in getting your content engaged with on Instagram. Without Hashtag the content could get buried faster and will make it hard for you to reach your target audience. It is thus advisable to use #Hashtag relevant to the audience you are trying to reach.


4. Complete your profile.

Your profile serves a foundation for your Instagram presence. And it is thus very essential to have an impressive profile of Instagram. There are several components needs to be taken care of while designing your Instagram profile and your profile comes first in the list.

Here are some important points for having a complete impressive profile on Instagram:
  • Add Hashtags into your profile.
  • Use keywords to describe the business.
  • Tag others.
  • Add website link in your bio section.


5. Create catchy images.

Instagram serves the most solid platform not only for the users to upload the images captured on their smart devices but also allows the business to add social media advertising images along with their appealing text & promotional pictures.

View this post on Instagram

HEAVY DUTY SHOPPING GROCERY BAG •Size: LxWXH : 19x7x15 inch. Dual reinforced handles to bottom of the bag for extra durability & thick bottom insert for extra strength to endure the heaviest loads while grocery shopping •DURABLE - Made from a canvas material, with handles being easily washable and made to last. •Perfect size for the grocery store, great for small size bulky items since our bags fit up of milk bags when shopping for groceries •CONVENIENT - Bags stand upright and stay open while you pack and unpack groceries, comes with a convenient hanging loop for shopping and grocery store checkout lines - Perfect for hanging outside for milk bag. Making these the perfect bags for groceries and shopping •Long lasting, multipurpose reusable tote bag with a foldable, collapsible, lightweight design making storage and organization easy and accessible Brand: Dhagas Color : White Size : LxWXH : 19x7x15 inch PRICE: Rs.350 including shipping Product Description A multipurpose bag that can be used as shopping bags or lunch bags or for presenting gifts. Perfect for hanging outside for milk bag Bags will allow you to milk bags, water bottle and other essentials in an organized manner. The bags have carry handles. The interior of these bags is laminated for extra strength and are made with excellent quality stitching for durability. Reusable and Eco-Friendly carry bag to carry vegetables and fruits. Payment: PhonePay/ PayTm/ FreeCharge/ BankTransfer Send your payment slip and address in details with pincode and phone number. Your item will be processed in 6 hours to ship and delivered in 4-7 days because of huge demand #Shopping #Grocery #Shopping #ShoppingBag #Grocery #GroceryBag #Vegetable #VegetableBag #Bag #Plastic #PlasticBan #CarryBags #EcoFriendly #milkbags #canvas #Amazon #PayTm #Dmart #ebay #FlipKart #Jabong #Myntra #Phonepe #Freecharge

A post shared by Vinayak Sutar-Patil (@vinayaketx) on

The engaging images pop out in the news feed and force the people to start noticing these pop-ups. This way you can draw considerably more people and get more likes or comments. You can use tools to create images with text to be posted on Instagram like Canva, Pablo, etc.

6. Add emojis.

To keep the users stay on your photos, you need them to keep engaged. Finding the right audience is just not enough. You need to entertain them so that they can keep engaged with your content.

View this post on Instagram

#happy #friendship #day ๐Ÿ˜‚

A post shared by Vinayak Sutar-Patil (@vinayaketx) on

Emojis are excellent ways to make your post pops out on the competition. Your brand will benefit from using emojis promoting your brand to stand out more in the news feed.


7. Create an editorial calendar.

Scheduling the posts is a crucial factor for boosting actions on Instagram. Scheduling the posts increases the likelihood and maximizes your engagement.

You can make use of several tools such as TakeOff, Buffer, Onlypult, SchedueGram, etc. to schedule Instagram posts. Also, design a strategy for promoting your IG content to see some real returns in your comments, shares, and likes!


8. Comment on other pictures.

Though you are adding images and photos on your Instagram, it is advisable to find others and comment on their pictures.

Commenting and appreciating others is how you build your social networks and good relations with the people.


9. Connect more.

It is always good to find more and more people on Instagram and comment more. Reach to different users, visit the page of anyone who comments, return the favor, etc. This will help you to boost your Instagram engagement.

If you receive any comment, be smart to respond to the comment suitably. Your comment should not be just a group of words. Rather say they should be an awesome, meaningful and powerful one.


10. Add funny element in the post.

If you get a chance, you have to add some funny memes with your content. That's not only grabbing more attention but improves user engagement on your promotions.

Like TikTok postings, Instagram users also need to add some fun moments, humor into Instagram stories. By adding Instagram filters in the stories, adding memes & GIFs to the feeds, the user engagement rates surely get boosted and attract more users for your brand.


11. Write longer captions that spark.

Writing the actionable Instagram captions is one of the simplest techniques of increasing your Instagram engagement.

View this post on Instagram

#people : photography is not always about capturing a good place, clicking a charming face or beautiful nature or nostalgic atmosphere.... bt definitely also its about to catch ppl's activities... this woman working on a tea stall and used to come in the hospital for serving tea to doctors n all workers ... everyday she come to general ward, call all workers n serve tea. But insted of waiting on that bench for getting back her empty cups, she DON'T WASTE TIME AND READ THE NEWS PAPER in those few minutes she has got ๐Ÿ“„... ๐Ÿ‘ ๐Ÿ‘Œ I really appreciate her tendency... We read in other countries, like, bus driver reads book while n before passenger getting into... I think, this shows : India is Changing... ๐Ÿ‘

A post shared by Vinayak Sutar-Patil (@vinayaketx) on

Sometimes you require to write more extended captions to describe the story & it is a valid way to grab the attention of your followers. But instead of writing too much longer, divide your caption into short paragraphs for your visual media following the extra spacing stuffed full of hashtags and emojis so that to make your writing easier to read & help increase actions on CTAs.


12. Share elsewhere.

It is smart to share your content by using different social media platforms like Twitter, Facebook, etc.

Promote your account on other networks and let the people come to know about your Instagram presence.


13. Offer contest.

You can even organize a contest to reach out to a wider audience. If you want to drive engagement on Instagram, contests & giveaways are the best choices for you.

You can also think of running giveaways that will allow your followers who are engaged with your content to have a chance to win something. You just required to post the best prize to reward your readers and promote it in exchange for Instagram engagement.


14. Find a new audience.

It is always recommended to continue your search for a new audience. Try to reach more and more target audiences through various sources.


Bottom Line
Instagram is now a top-notch social networking platform. It is the most excellent platform for businesses to get in touch with more and more target audiences. By utilizing this platform positively the business can gain a lot. It can help the business to build a brand and to have expanding followers for the brand.


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Vinayak SP
Authorised by: Vinayak SP

I'm a writer, digital columnist, tech-savvy and an engineer all rolled into one. Yes, that pretty much what everyone likes to call a geeky friend or what you’re probably here seeking, a content writer. You can follow me on the social media or subscribe the email newsletter for the updated guides and tutorials. Regularly publishes news articles about blogging tips, SEO, making money online, Adsense optimization, web hosting, affiliate marketing, & tech reviews.

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