10 Important Rules for Writing Product Reviews

In the world of the Internet, millions of several product reviews, reports, and tutorials are already published. We all know about Twitter, Facebook, Google, YouTube, and many other social platforms where you can review your product. Moreover, some services allows to write reviews for amazon and get paid. These and many other social platforms are available to and to review a product. But because of a lack of knowledge, information, experience, and rules, they're not able to produce reliable and proper information to the buyers.

Everyone has a different process for writing reviews about a product, but if you understand following the simple rules I have given below for writing product reviews and their analysis, it will impact the buyers. Learn to improve usefulness of online reviews. Reviews is nothing but the customers feedback, social listening, market research, polls, analyzing on-site usage.
Writing online product reviews —
Nowadays, people are much smarter, and they always wanted a good product review before purchasing any product - it is obvious that any buyer search on the Internet before buying products. They always consider the reports and ratings for any particular product whether it may have positive or negative aspects. Every customer always want to get insights from previous buyers. When new buyers see the review of a product, it is their first impression according to that product that affects the further purchasing. Your usefull review help buyer make important decisions.

Customers are highly dependent on the product review. One negative review can hurt a potential customer's views and so it may badly affect any product or business. For example, if you write a review on Google search, then all other users who read it will be able to see your facts, real experience, and customer feedback including photos. Any review is nothing but the social proof of a product. It is your responsibility to give authentic and factual information about the product. Your review may get include info about the quality, durability, its uses, and much more. It doesn’t matter the category of products you have, whether it is home appliances, kitchen tools, books, beauty-personal care, car-motorbike, toys, or even baby products.

As an affiliate marketer, you must know that product reviews make a big impact on the buyer's purchase if you are able to provide genuine and precise information to all. While writing product reviews affiliate marketers always tend to gain knowledge about buyers's perception of information. Writing influential reviews not only grows your online reputation but also helps gain credibility and increase your affiliate income. Let’s take a look at 10 simple rules for writing the best product reviews.

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10 Simple Rules for Writing a Product Reviews

What makes a useful online review? A good product review is how you research and gain knowledge according to the product. If you use the product already that you review then it's more than good.

Consider 10 golden rules given below and make your consumers feel good to connect with desired product:

1. Identify customer pain points.

This is first and most important rule for writing product reviews. You have to identify your customer's pain and their needs according to the product. When you write a reviews of a products, ask yourself what’s the most common problem they face in their regular life. How buyer's feels after buying the product? How their life would get better and improved after using the product that you going to review for them? What better or alternative product can you offer to them? Such and many of the questions you need to think while writing any product review.

Eventually, everyone wants a good review of product, but if you able to identify exact needs of your customer, you will able to catch and spread much more information to them and able to serve the authentic product reviews.

2. Be honest.

Honesty is the most important thing while writing a product review.

Whatever you write, make sure the information that you give to the buyers is true.

Always be honest while writing product reviews.

Because of the lack of information and knowledge, it is obvious that many buyers search about the product on the internet and read the reviews. It is your responsibility to give them a proper and honest review, so they easily get understand.

Not just positive features, benefits but also give some of the drawbacks, disadvantages too while writing online reviews, it earns the trust between you and buyer.

3. Use the product.

Sometimes you are not able to decide immediately about a product even if you research it. Before writing product reviews if possible, you can use that product for a while and then try to review it. By producing such reviews, you will able to share original and fair reviews and opinions to the consumers according to that product usability and customer need.

Obviously, it is not always possible for every product to use and review. But in that case, you can research as usual on the Internet, forums, and tutorials to know more about the products.

Moreover, some brands always looking for who can market their product to more customers and they also search for such social media influencers and YouTubers regularly online. You can be one of them!

4. Keep it brief.

Make sure while writing reviews of any product, keep it simple and short all the time.

Explain and write the proper, precise, straightforward information, you can write all the things with a keypoints. There is no need to write a long paragraph, sections; instead use the points, subpoints and explain them properly.

There are tons of social networking sites available where you can easily promote or review any product, but some of the sites have word limitations. For Ex. Twitter. If you want to write a review on Twitter you cannot able write a large paragraph as a review. That time keep it a brief and short review. You can check the product sales pages for other's views, feedback, and comments that will help you to make a short and brief reviews.

5. Use minimum keyword stuff.

Use keywords to make your review marketing. Targeted keywords help the engines to know what a particular product review page is all about, and how it may be useful for customers. Use keywords wisely.

A big and long paragraph makes a bad impact for you, your website, and the product as well.

There is no doubt to use some of the important keywords in the review. You don't need to employ large sentences and words, in fact, use important and minimum keywords to make your review attractive. Keywords help to spread more information in a short and easy way.

6. Don’t always give it 5 stars.

It doesn't matter how good is the product always, there are some drawbacks too.

Some e-commerce websites and many social networking sites have rating systems. Buyers give ratings according to their perceptions. Ratings help to recognize the quality of the product but not all the time. The most popular rating seems to be up to five stars.

Additionally, users decide the product use by following the ratings of that product. If the product is genuinely great from all sides, then it is possible to give 5 ratings out of a five-star rating. But generally, you don’t need to rate the product as five stars continuously while writing product reviews.

7. Write PROs and CONs.

Any products have their positive side and negative side. By explaining these two things, people will understand exact information according to the product in short ways. Consumers are always new here for the product purchase, they have no idea about the product at all. But writing PROs and CONs in the reviews customers will connect more according to the product. Do not forget to write advantages and disadvanteges in the product reviews.

8. Find the right words to use in your product review.

Buyers want to see real people talking about your brand online. Any product review will make an impact on the customer when you use the right words in reviews. Use short but right words while writing a review.

You have to review a product only after you’ve noticed the requirements as per the usage point of buyers. What are their needs and what they exactly wanted to know about the product that is important to understand while writing product reviews.

Words that you are using should be describing the product and its features. If you use the right and proper words while reviewing of products, you need not explain a lot of things according to its use. So, choose the words logically and wisely that people get understand easily.

9. Go for the negative as well.

As I said earlier, every product has a positive side and a negative side. When people search about a product they always want to know about both sides. Not only positive reviews but you should focus on the negative side of the product as well.

Negative reviews attract a lot of attention and capture a reader’s curiosity and feed them enough to learn more.

Negative points and drawbacks of the product are also important so that people get easily understand and able to make their decision for buying product.

10. Focus on the content.

Last but not least. Do not start your review page with the price of the product, it creates a bad impact. Rather, discuss the specific advantage of the product first until your customer feels that the information is genuine and helpful to them.

In your reviews, if possible, offer proof, evidence, facts, that you have actually passed through.

Your review must focus on the main content. Think about consumer's needs and what they wanted to hear from your review! Make easy sentences that users stick with your point.

In the end, offer a summative and evaluative description that shows whether or not you believe the product gives a good value.


Product reviews are not the easiest type of posts to compose. In the end, it is your responsibility to make your consumer not just happy but also satisfy and it is all depend upon how you provide a proper review. Unbiased, honest, in-depth reviews always place the interests of the readers.